Senior Marketing Manager, Product and Service

About the role

Join us and shape the future of pharmacy: The Senior Marketing Manager, Core product line and Service is a strategic leader within the US Pharmacy Automation Marketing team. This role is responsible for driving commercial success, market differentiation, and lifecycle management for Parata's vial automation (Parata Max portfolio) and inventory management (RapidRx and Vmax portfolio) and be responsible for effective communication of our professional services offerings. The Senior Marketing Manager will shape and execute go-to-market strategies, lead product launches, and ensure a measurable impact across all customer segments.

Responsibilities

• Portfolio Leadership:
• Own the marketing strategy and execution for Parata's vial automation (Max) and inventory management (RapidRx, Beacon) solutions.
• Develop compelling value propositions, messaging, and collateral for each product group.
• Lead product launches, commercialization, and sustaining activities.
• Go-to-Market Execution:
• Design and drive omnichannel campaigns to generate high-quality leads and support sales teams.
• Partner with sales, product management, and marketing operations to align activities with business goals.
• Support participation in tradeshows, customer events, and executive briefings, such as high-profile product demonstrations
• Customer Segment Focus:
• Ensure tailored marketing approaches for retail, long term care, Health Systems, National Accounts, and other segments.
• Gather and analyze customer insights to refine strategies and address unmet needs.
• Performance Optimization:
• Track and report on key metrics: MQLs, SQLs, contracts closed, campaign ROI, and customer engagement.
• Drive continuous improvement through KPI tracking and analytics.
• Service Marketing:
• Develop and execute service marketing initiatives to enhance customer satisfaction and retention.
• Collaborate with service teams to communicate our value propositions and investments throughout the product lifecycle.
• Minimum Requirements:
• Bachelor's degree in business, marketing, communications, or related field (Masters degree preferred)
• 6+ years of marketing experience, preferably in pharmacy automation, medical device, or capital goods industry
• Proven record of high performance in product marketing, launches, and lifecycle management
• Experience with CRM systems, marketing automation platforms, and analytics tools (Salesforce, Power BI)
• Strong written and verbal communication skills
• Experience in digital marketing, tradeshow strategy, and planning
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)

Requirements

• Experience in tailored marketing approaches (retail, long term care, Health Systems, National Accounts, and other segments)
• Service and product marketing experience
• Why Join Us?
• A career at BD means being part of a team that values your opinions and contribu

Benefits

Additional Information

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

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