Assistant Director of Event
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About the role
Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development Build a motivated, cohesive, and service‑focused team through coaching and ongoing training Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue. Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business Conduct site inspections, client meetings, and sales presentations as needed Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events Partner closely with Culinary and Operations to design customized menus and elevated event solutions Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community Collaborate with Marketing on targeted promotions, campaigns, and brand‑building initiatives for catering and group business Prepare and manage departmental budgets, forecasts, and reporting Support broader hotel initiatives and assist in overall management responsibilities Ensure compliance with hotel standards, policies, and procedures Other duties as assigned Previous experience in a senior event services leadership role in a luxury hotel required Demonstrated track record of successfully planning and executing events with meticulous attention to detail Ability to prioritize guest needs, maintaining composure and professionalism in all interactions, while ensuring exceptional service delivery Strong interpersonal and communication skills to liaise with clients, vendors, sponsors, and internal stakeholders Proficiency in Sales & Catering software, Property Manager Systems (preferably Opera Cloud), and Windows-based applications Extensive experience in Food & Beverage operations, with a broad understanding of culinary and service aspects A degree in Hotel/Restaurant Management or a related discipline is considered an asset The ability to challenge the norm and work in an environment that is both creative and rewarding. Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity. A competitive package and plenty of development opportunities.
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