Director of Engagements

Responsibilities

• Reduce patient churn and disengagement across all programs
• Increase patient adherence to vitals, care plan completion, and visits, improving clinical outcomes
• Pilot and scale innovative engagement initiatives that unlock new growth levers
• Build a tech-first, scalable, and effective engagement engine that automates manual engagement efforts while maintaining or improving conversion and patient experience
• Directly influence patient NPS and retention, and patient life time value
• Retention Strategy & Ownership
• Own end-to-end patient retention metrics, including program adherence (e.g., vitals submission, visit completion, care plan completion), sustained engagement over time and disengagement and churn
• Build and operationalize a retention playbook across the full patient lifecycle including enrollment → onboarding → activation → care management → ongoing care maintenance
• Identify key drop-off points (e.g., early inactivity, missed vitals, scheduling gaps, lack of care goal completion) and design targeted interventions.
• Develop strategies to manage patient disenrollment when appropriate
• Growth Initiatives & Innovation
• In your first 90 days, pilot 1-3 high-impact engagement experiments (e.g. new channel strategies) with a goal of scaling at least one to meaningful contribution within your first year
• Own each initiative from ideation through testing, forecasting, and launch - including cross-functional coordination and return on investment
• Build a structured experimentation roadmap to continuously improve engagement campaigns and unlock new growth levers
• Patient Outreach & Engagement Design
• Own the strategy for all patient-facing outreach across channels (calls, SMS, email)
• Redesign outreach around core engagement triggers and develop personalized, proactive outreach to keep patients on track when they show signs of disengagement
• Develop patient segmentation and persona-based engagement strategies (e.g., clinical condition, activation risk)
• Data-Driven Engagement & Experimentation
• Own and evolve Cadence's engagement and retention metrics
• Build a structured experimentation roadmap to ensure our engagement campaigns are best-in-class.
• Translate data into clear action-rapidly iterating on what drives sustained engagement.
• Tech-Enabled Engagement (Automation + AI)
• Lead the evolution of Cadence's engagement stack through automated outreach workflows, trigger-based interventions, AI-driven prioritization and personalization
• Design workflows that prioritize highest-risk patients, maximize efficiency of outreach, ensure consistent, high-quality patient interactions and inject human touch were needed
• Operational Excellence & Leadership
• Work cross-functionally with Marketing, Operations, Clinical, Product and Partnerships teams to lead and develop the Engagements function
• Establish clear performance management tied to retention outcomes (not just activity metrics).
• Build a team and operating model that scale with Cadence's growth

Requirements

• 8-10+ years of experience in growth, engagement, or lifecycle marketing leade

Benefits

Additional Information

In the U.S., 60% of adults - more than 133 million people - live with at least one chronic condition. These patients need frequent, proactive support to stay healthy, yet our care system isn't built for that level of attention. With rising clinician shortages, strained infrastructure, and reactive care models, patients too often end up in the ER or the hospital when those outcomes could have been prevented. At Cadence, we're building a better system. Our mission is to deliver proactive care to one million seniors by 2030. Our technology and clinical care team extend the reach of primary care providers and support patients every day at home. In partnership with leading health systems, Cadence consistently monitors tens of thousands of patients to improve outcomes, reduce costs, and help patients live longer, healthier lives. Role Overview As Director of Engagements, you will own patient retention and engagement across Cadence's remote care programs, with direct accountability for reducing patient disengagement and churn. You will lead the strategy and execution of patient-facing outreach, ensuring patients remain active, adherent to our clinical journeys, and connected throughout their care journey. This role sits at the intersection of growth, operations, and clinical experience, requiring a leader who can translate patient behavior, operational signals, and clinical workflows into scalable growth strategies. You will define how, when, and why Cadence engages patients, from onboarding through long-term retention, and build systems that proactively prevent disengagement before it occurs. The ideal candidate finds clarity in the face of ambiguity, builds with scalability in mind, and thrives on rapid iteration. You move quickly from scrappy MVP to repeatable systems, and you know how to pilot new initiatives, learn fast, and scale what works.

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