Digital Platforms Specialist

About the role

At ESET Japan, our Digital Platform Specialist will own and be responsible for the day-to-day operations of our platform, acting as the first-line owner for execution quality and issue triage. Job description Based in our Tokyo office, this is a role for someone who enjoys technical problem-solving, cares deeply about accuracy, and can act as a bridge between global engineering teams, local business stakeholders, and our strategic partner, Canon, translating technical topics into clear, actionable communication.

Responsibilities

• Platform Operations & CMS Ownership
• Independently oversee the corporate website & eStore branches for ESET Japan, ensuring accuracy, consistency, and alignment with global standards.
• Maintain, update, and optimize on-site content across CMS platforms (pages, prices, SKUs, tags, banners, localized content).
• Create and configure new products, SKUs, discounts, and ensure all pricing flows are correct across the customer journey.
• Adapt and localize global digital campaigns for the Japanese market, ensuring language, UX, and terminology follow local expectations and Canon alignment.
• Implement and validate tracking (GA4, pixels, events) to support acquisition experiments and on-site SEO performance.
• Support the design and creation of landing pages, email templates, and localized assets for tactical initiatives.
• Technical & Integration Responsibilities
• Act as a technical bridge for Japan across our multiple internal CMS ecosystem, helping investigate and triage integration issues.
• Understand and troubleshoot order flows, subscription logic, and Japan-specific edge cases (e.g., GMO incidents, GeS_order_finish behaviours).
• Read and interpret APIs, JSON fields, release notes, integration diagrams, then explain findings in simple language to Canon and internal teams.
• Test and validate all published pages across multiple devices, operating systems, and browsers; conduct structured QA and report bugs with clarity.
• Contribute to CMS feature rollouts, advanced configurations, and backend settings updates.
• Support technical setup and maintenance of web forms (e.g. Eloqua) when required by local marketing.
• Localization & Japan Market Quality
• Ensure Japanese UX quality: correct language tone, terminology alignment with Canon, product naming consistency, and JP-specific page variants.
• Upload localized content, news, blogs, and press releases from local teams.
• Monitor changelogs, new functionalities, and global releases, ensuring Japan remains compliant with website guidelines and best practices.
• SEO & Performance
• Maintain SEO attributes (metadata, redirects, rich snippets, technical SEO) based on recommendations from the global SEO team.
• Identify site errors, broken eStore links, and troubleshoot issues proactively.
• Support CRO experiments and contribute to optimizing customer journeys across the eStore, primarily from an execution and validation perspective.
• Cross-functional Collaboration
• Work with external digital agencies to implement approved features and content updates.
• Provide insights and recommendations to local/global digital marketing teams to improve usability, performance, and online presence.
• Participate in creative brainstorming sessions from an execution and feasibility perspective, helping translate ideas into concrete, implementable actions.Assist in reporting and analysis: quarterly metrics on traffic, engagement, conversion, and performance, with proposals for improvement.
• General Responsibilities
• Support additional web-related tasks as assigned by team leads or global counterparts in line with department objectives.

Requirements

• Must-have (Core Requirements)
• 3+ years of experience in website, eCommerce, or digital platform operations.
• Strong hands-on experience with CMS platforms (TYPO3, WordPress, Drupal, Kentico, or similar).
• Ability to read and understand technical documentation (APIs, JSON, integration specifications).
• High attention to detail; comfortable working in accuracy-critical environments.
• Experience with QA/UAT execution, structured bug reporting, and validation processes.
• Structured thinker, able to identify symptoms, test hypotheses, and perform first-line issue triage.
• Strong ability to manage multiple parallel tasks and coordinate across stakeholders.
• Calm, professional demeanor under pressure, especially during incidents impacting customers.
• Clear communicator who can summarize issues, impact, and next steps for both technical and non-technical audiences.
• Ability to translate complex English technical information into clear, concise Japanese.
• Comfortable working with local teams, global platform owners, and external partners in a multicultural environment.
• Nice-to-have (Preferred / Plus)
• Familiarity with digital marketing fundamentals (SEO basics, tracking concepts, CRO support).
• Experience with HTML/CSS/JavaScript for frontend troubleshooting and minor adjustments.
• Exposure to SEM/PPC, analytics tools, or marketing

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