Senior Manager, Sparkling, Technical Consumer Data Research

About the role

Job Description Summary: The Senior Manager , Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR, LATAM OU and leads consumer research for Latin America Operating Unit ( LATAM OU ) S parkling Categor y , delivering front ‑ end , consumer ‑ centric insights to drive a prioritized innovation pipeline across Product, Packaging, and Equipment for right ‑ first ‑ time , high ‑ impact outcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes. This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans and comprehensive research for the LATAM OU Sparkling Categor y whilst collaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within the LATAM and innovation centers to deliver present-forward and future-back research strategies, that drive exceptional consumer experiences in alignment with consumer trends and our business strategies whilst delivering enterprise business growth. Function Related Activities / Key Responsibilities TCDR leads for the LATAM OU Sparkling Category accountable for end-to-end delivery of research projects and initiatives, including robust cross-functional stakeholder engagement, governance, and alignment. Drives global TCDR community initiatives while standardizing and embedding best practices across markets and categories . S trategic business partner shaping and influencing the innovation pipeline for the LATAM OU Sparkling Category and the broader g lobal TCDR c ommunity . Aligns diverse cross-functional teams ( SRA, HI, Marketing, GDI, ITS, Strategy ) to embed a consumer-first mindset and leverage deep business understanding to drive impactful, insight-led decisions. Owns and leads critical innovation research initiatives as a strategic, empowering consumer-centric, technical business partner, driving end-to-end TCDR research excellence with a "right- first time " mindset, and influencing decisions to deliver strong, measurable business outcomes. Translate business needs into an actionable sensory and consumer research plan s . Build and lead end-to-end consumer research learning plans, with appropriate future forward consumer and sensory approaches and methodologies , utilizing digital capabilities , grounded in sound data & insights, to enable effective business decisions. Demonstrates deep functional expertise across TCDR disciplines , including sensory science, human behavioral science, consumer research, and advanced statistical and data science methodologies and sophisticated modeling techniques (e.g., AI, ML, LLMs, PLS regression) leveraging AI capability. Evidence rigorous statistical methodologies and advanced analytical techniques to design studies, analyze data, and interpret results with precision; synthesizes findings into robust, evidence-based conclusions and delivers clear, actionable technical and business recommendations to inform decision-making. Delivers data-driven strategic recommendations to inform business solutions , leveraging deep technical consumer research expertise and a strong understanding of the business and competitive landscape; defines insight-led solutions grounded in consumer needs, proactively identifies and mitigates technical risks, and communicates with clarity through compelling, data-driven storytelling to influence stakeholders and drive confident decision-making. Actively contributes to the GDI Global TC D R community , partnering on research-on-research initiatives to advance methodologies and strengthen functional capabilities. Champions external orientation and innovation , identifying , developing, and adopting new, agile research methodologies and data science approaches in collaboration with the Global TC D R Capabilities team, and scaling relevant solutions within the OU. Drive continuous improvement and innovation in TCDR practices , evolving best practices and methodologies while proactively exploring and implementing cutting-edge , AI-enabled tools to solve complex challenges and deliver competitive advantage . Sparkling Category knowledge and understanding, with a trained palette for sensory evaluation thereof . Data Analytics & Synthesis Perform advanced statistical analysis for sensory & consumer research, to include interpretation of research data outcomes, and application of appropriate methods (e.g., ANOVA, parametric/ non ‑ parametric , modeling) , adopting appropriate risk management. Proficient usage of Statistical software and tools such as JMP, SPSS, SAS, Python, R, SQL, Power BI, and Azure ML, parametric and non-parametric methods, ANOVA, factorial analysis, and modeling tools. Apply advanced analytics and statistical modeling to solve complex business problems. Translate data into clear, actionable insights that support bus

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