Group Director, Data Analytics

About the role

The Group Director, Data Analytics, will serve as the leader of DEPT®'s Analytics practice in Argentina, establishing and growing a high-performing LATAM team that delivers world-class analytical work in close partnership with our U.S. organization. This role demands a rare combination of strategic vision, technical depth, and people leadership - someone who can build from the ground up, set the standard for quality and culture, and act as the senior Analytics presence in the LATAM region. The ideal candidate is a proven leader in data and digital marketing analytics who thrives in ambiguous, high-growth environments. They will be responsible for hiring and developing a talented team, ensuring delivery excellence, and shaping the regional analytics practice as a strategic complement to our U.S. team.

Responsibilities

• Regional Leadership: Serve as the accountable leader for the LATAM Analytics practice, acting as the senior representative of the Data Analytics craft in Argentina and owning team performance, quality, and culture.
• Team Building: Lead the hiring, onboarding, and development of the Buenos Aires analytics team, starting from the ground up and scaling strategically in partnership with global leadership.
• Strategic Analytics: Define and execute an analytics strategy for the LATAM team that aligns with global objectives and drives measurable value for clients across analytics, data science, and business intelligence.
• Data & Insights: Oversee data collection, analysis, and interpretation to optimize client outcomes across customer engagement, marketing effectiveness, and overall business performance.
• Advanced Analytics & Modeling: Apply and guide the application of predictive analytics, machine learning, and attribution modeling to enhance personalization, campaign efficiency, and ROI.
• Measurement & Reporting: Define and implement KPIs, dashboards, and reporting structures that deliver clear, actionable insights for both clients and internal stakeholders.
• Cross-Functional Collaboration: Partner closely with U.S. Analytics leadership and cross-functional teams - including marketing, product, and technology - to integrate data into strategic decision-making at the global level.
• Culture & Development: Build a culture of curiosity, rigor, and continuous improvement; mentor team members and foster individual growth aligned with DEPT®'s craft standards.
• Technology & Innovation: Drive R&D into AI-driven analytics and automated insight generation; champion the adoption of best-in-class tools and methodologies within the LATAM team.
• Privacy & Compliance: Ensure adherence to data governance, security, and compliance regulations across all client and internal work.
• Communication & Influence: Translate complex technical concepts into compelling business narratives, effectively communicating with both technical practitioners and senior non-technical stakeholders.
• WHAT YOU BRING
• 12+ years of experience in analytics, data science, or business intelligence, with at least 5 years in a leadership role managing multi-disciplinary data teams.
• Demonstrated experience building or scaling an analytics practice, ideally within an agency, consultancy, or matrixed global organization.
• Proven track record of applying analytics to marketing, digital experiences, and customer lifecycle management.
• Strong technical proficiency in SQL, Python, R, or similar data analytics tools; familiarity with AI/ML applications in a marketing context is a strong plus.
• Experience with web analytics platforms, including Google Analytics 4 and Google Tag Manager; Adobe Analytics exposure is a plus.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to influence across organizational boundaries and time zones.
• A reputation for developing talent and building high-performing, inclusive teams.
• Fluency in English is required; Spanish fluency is expected, given regional executive responsibilities.
• WHAT DO WE OFFER?
• We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
• Premium healthcare through OSD

Benefits

Additional Information

WHY DEPT®? We are pioneers at heart. What this means is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital, and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at dept? Share your experience