Senior Art Director

Responsibilities

• Visual creative leadership. Brand standards, taste, and final say on what ships. You are the visual authority at every touchpoint. When something doesn't look like Smalls, you catch it and fix it.
• Creative process ownership. You'll define and maintain the creative processes that govern how work moves through the team - from brief to production to final output. You'll set the standards, own the oversight, and ensure the creative function operates with rigor and consistency.
• Cross-functional bridge work. You'll move work through the org, resolve misalignment between creative and other departments before it becomes a bottleneck, and be the creative voice in rooms where brand logic needs an advocate.
• Evolving the system. Smalls is entering new categories. The visual system needs to expand to meet them. You'll evaluate what the brand demands in new contexts, write briefs, connect the dots across departments, and make the case for or against creative decisions with confidence.

Requirements

• You think in systems, not assets. You can look at a brief, a collab proposal, or a new product category and ask: what does the brand demand here? And then answer that question with conviction.
• You have strong enough design instincts to give the design team real creative direction , not just approvals. You understand the difference between a brand-led product experience and a conversion-optimized one, and you know how to hold the former while respecting the latter.
• You have working fluency in both graphic design and UX/UI contexts - enough to direct product designers meaningfully and hold the brand standard across digital surfaces, not just print and campaign.
• You manage well. The team here is talented, detail-oriented, and tends toward caution. You bring clarity and creative energy without creating anxiety. You can make a decisive call and move on.
• You're a communicator. You can write a brief, explain a direction, push back on a request, and present your thinking to a founder without hedging everything into mush.
• You're

Additional Information

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag. We're a focused team building a category-defining brand. The people here are good at their jobs, take the work seriously, and care about getting it right. We're growing into new categories and new channels, and we need our creative function to grow with us.

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