Container Optimization Marketing Manager - PerfectScale by DoiT

About the role

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Container Optimization Marketing Manager, reporting to the VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT's Kubernetes optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit's go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position PerfectScale optimization as mission-critical for modern cloud and data teams. This role sits at the intersection of: Kubernetes optimization Kubernetes observability and governance Performance and cost efficiency for enterprise container workloads You are accountable for turning strategy into measurable revenue impact.

Responsibilities

• Business Unit GTM Strategy & Centralization
• Serve as the primary marketing lead for the PerfectScale business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions
• Shape economic narratives around data platform waste reduction and performance optimization
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure PerfectScale positioning is clearly differentiated in the data optimization market
• You are responsible for ensuring the business unit has focus, clarity, and a defined market story.
• Integrated Campaign Strategy & Execution
• Lead and direct cross-functional execution across:
• Growth and Digital
• Paid search around Kubernetes optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to Kubernetes optimization interest
• SDR campaign enablement and follow-up strategy
• Content
• Kubernetes optimization guides
• Kubernetes efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings
• Creative
• Campaign themes for Kubernetes optimization
• Visual positioning aligned to enterprise Kubernetes usage
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
• Kubernetes Optimization Demand Generation
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
• Kubernetes digital campaigns
• Kubernetes optimization webinars
• Executive roundtables for Kubernetes and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around "Kubernetes optimization"
• Drive performance against:
• Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity
• Webinar & Thought Leadership Strategy
• Move beyond one-off webinars and build a repeatable Kubernetes narrative:
• Develop quarterly thought leadership themes around Kubernetes efficiency
• Position PerfectScale as the intelligent optimization layer for Kubernetes
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable
• Performance & Revenue Accountability
• Partner with Content, Growth, Sales, and RevOps to create visibility into:
• Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contributionInfluenced revenue
• Continuously refine programs based on performance data and economic outcomes.
• This role thinks in revenue impact, not campaign volume.
• What Success Looks Like
• A clearly articulated quarterly GTM strategy for PerfectScale
• Centralized prioritization of marketing initiatives aligned to revenue
• Measurable growth in Kubernetes-focused pipeline
• Clear differentiation in the Kubernetes optimization market
• Strong alignment with BU Sales and Product leadership
• Demonstrated contribution to expansion and net new pipeline

Benefits

Additional Information

Location Our Container Optimization Marketing Manager - PerfectScale by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

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