Summer Intern - Brand Management (Lifestyle - Fashion)

About the role

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

Responsibilities

• Authentic Brands Group is a global brand development, marketing and entertainment platform. Headquartered at our Marble Arch office in the heart of London, our European Lifestyle Brand team oversees the strategic evolution of a portfolio that defines modern heritage and contemporary fashion.
• What You'll Be Working On
• Strategic Brand Building & Analysis
• Brand Identity Audits: Conduct comprehensive UK and EMEA market research to identify growth opportunities and white-space for the Lifestyle portfolio.
• Consumer Insights: Transform cultural trends and retail data into actionable insights, helping the team define "what is next" for the heritage-led narratives of Dockers and Nautica.
• Brand Strategy Decks: Assist in the creation of high-level strategic decks used to align global partners on brand vision, positioning and long-term objectives.
• Creative Narrative & Visual Presentation
• Visual Storytelling: Support the Brand team in developing brand books and visual frameworks that define the brand aesthetic for brands such as Nine West and Nautica.
• The Creative Edit: Help manage and curate brand assets to ensure all global touchpoints maintain a consistent, premium and elevated brand voice.
• Design Presentation: Contribute to the design and layout of internal brand presentations, ensuring they meet the sophisticated visual standards of fashion leading brands.
• Operational Excellence & Brand Days
• London Brand Days: Play a pivotal role in the planning and execution of Brand Days hosted at our Marble Arch office- summits where we redefine brand DNA and strategy for our regional stakeholders.
• Brand Day Synergy: Collaborate across the London-based marketing and business development teams to ensure a cohesive 360-degree brand experience across the UK and Europe.

Requirements

• Currently enrolled university student
• Available to work up to 20 hours per week
• Able to work onsite in our London office
• Willingness to get your hands dirty and make things happen.
• Strong written and verbal communication skills
• Comfortability in a high-paced, collaborative environment
• Detail oriented
• Proficient knowledge of Microsoft Excel and G Suite
• Process-driven and constantly looking for ways to streamline and simplify complex tasks
• Proficient in Keynote, PowerPoint, and Adobe Creative Suite (InDesign/Photoshop). You take pride in the polish and aesthetic layout of your work.
• A deep interest in the London and global/regional fashion landscape. You understand the unique DNA of each brand in the portfolio- from the coastal heritage of Sperry to the playful glamor of Juicy Couture.
• Fraud Alert: Unauthorized Job Offers and Impersonations
• We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely c

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