Franchise Business Consultant

About the role

Archadeck Outdoor Living, part of Empower Brands, is seeking a dynamic and results-driven Franchise Business Consultant (FBC) to support and grow our franchise network. This role goes beyond traditional business consulting by placing a strong emphasis on driving revenue, improving sales performance, and optimizing the full sales lifecycle across the system . As a Franchise Business Consultant, you will serve as a coach, mentor, and strategic partner to franchisees, helping them grow their businesses through a combination of operational excellence, financial performance, and disciplined sales execution . You will work directly with franchise owners and their teams to improve lead conversion, sales pipeline management, and overall revenue growth . This role is structured with approximately 30% of time supporting new franchisees as they ramp up and exceed early performance expectations, and 70% focused on driving same-store sales growth and performance optimization across existing offices .

Responsibilities

• Franchisee Coaching & Relationship Management
• Build and maintain strong, trust-based relationships with up to 30 franchisees, serving as their primary business coach and advisor
• Conduct comprehensive business and sales assessments to identify performance gaps and growth opportunities
• Develop and execute customized action plans focused on revenue growth, sales performance, and operational improvement
• Provide ongoing coaching and accountability to ensure franchisees execute against goals and key initiatives
• Act as a trusted partner in navigating challenges, capitalizing on opportunities, and driving measurable results
• Sales Performance & Revenue Growth (Core Focus)
• Drive same-store sales growth by coaching franchisees and their teams on effective sales strategies and execution
• Own and optimize the sales funnel , ensuring consistent execution from lead intake through close
• Analyze key sales metrics including lead conversion rates, average ticket size, close rates, and pipeline health
• Conduct regular pipeline reviews with franchisees to identify gaps and improve forecasting accuracy
• Coach on the full sales lifecycle, including:
• Inquiry handling and qualification
• In-home consultations and recommendation development
• Overcoming objections and closing techniques
• Leveraging contracts, referrals, and customer reviews
• Partner with franchisees to improve lead management, follow-up discipline, and overall sales process consistency
• Provide hands-on coaching through ride-alongs, role play, and real-time feedback when in the field
• Strategic Business & Sales Coaching
• Deliver ongoing coaching in leadership, sales management, and business strategy to drive overall performance
• Lead weekly, bi-weekly, and monthly calls focused on KPI tracking, sales performance, and growth planning
• Support franchisees in building and managing high-performing sales teams, including onboarding and development of salespeople
• Train franchise owners to effectively coach and manage their own sales teams ("coach the coach")
• Identify and share system-wide sales best practices to elevate performance across the network
• Operational & Financial Performance
• Evaluate franchise operations to ensure alignment with brand standards and identify efficiency opportunities
• Conduct field visits to assess both sales execution and operational performance
• Perform financial analysis (P&L, sales reports, benchmarking) with a strong focus on revenue growth and profitability
• Partner with franchisees to improve margins through pricing strategy, sales mix, and cost control
• Provide strategic recommendations on staffing, capacity, and production aligned with sales growth
• Training, Tools & Program Support
• Support and reinforce Archadeck's sales methodology across the franchise system
• Deliver training workshops, webinars, and field coaching on sales strategies, tools, and best practices
• Contribute to the development and evolution of sales tools, scripts, and training resources
• Ensure alignment between marketing efforts and sales execution , maximizing ROI on lead generation
• Assist in broader brand initiatives including franchise meetings, operational programs, and vendor partnerships

Requirements

• 5+ years of experience in franchise support, business consulting, sales leadership, or small business ownership
• Proven track record of driving revenue growth and achieving sales performance targets
• Strong understanding of sales processes, pipeline management, and conversion metrics , preferably in high-ticket or project-based sales (home services, construction, remodeling, etc.)
• Experience coaching or developing salespeople and business owners in a multi-location or franchise environment
• Ability to analyze performance data and translate insights into actionable strategies
• Exceptional interpersonal and communication skills, with the ability to influence and hold franchisees accountable
• Strong business acumen across operatio

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