User Acquisition Manager

Requirements

• We're looking for a highly analytical and experimentation-driven User Acquisition Manager to join our team and help identify the next scalable acquisition opportunities beyond our core channels.
• ✨ Key Responsibilities:
• Own the testing and validation of new user acquisition opportunities across channels such as TikTok, Pinterest, X, Snap, Meta, and other emerging advertising platforms.
• Design and execute structured experimentation roadmaps to evaluate new channels, audiences, bidding strategies, campaign structures, creative concepts, funnels, and acquisition approaches.
• Apply deep Meta Ads expertise and best practices to inform testing strategies across both established and emerging channels, while also running experiments on Meta when relevant.
• Build clear testing frameworks and hypotheses, ensuring experiments are statistically sound and generate actionable business insights.
• Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities.
• Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B testing.
• Leverage Tableau and other BI tools to build reporting, uncover insights, and support strategic decision-making.
• Partner closely with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and experiment design.
• Apply strong attribution and incrementality knowledge when evaluating channel performance and making investment decisions.
• Leverage AI tools to accelerate creative ideation, performance analysis, reporting automation, and workflow efficiency.
• Stay ahead of industry trends, emerging platforms, and new advertising opportunities that could become future growth drivers for the business.
• The ideal profile:
• 3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies.
• Strong hands-on experience managing and optimizing campaigns on Meta Ads, with a deep understanding of platform best practices, campaign structures, audience strategies, bidding approaches, measurement, and scaling methodologies.
• Experience managing campaigns across additional channels such as TikTok, Pinterest, X, Snap, or other emerging acquisition platforms.
• Proven experience designing and executing A/B tests and experimentation frameworks, with the ability to derive actionable insights from results.
• Strong analytical mindset with advanced experience using Tableau (required) and other BI tools such as Looker.
• Experience with AppsFlyer, Adjust, or similar mobile attribution platforms.
• Strong understanding of mobile app marketing, Web2App funnels, attribution, and performance measurement.
• Advanced Excel / Google Sheets skills
• English proficiency (C1 or higher)
• Hiring Journey:
• ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation
• Check out some of our products
• Muscle Booster - https://musclebooster.fitness/
• Yoga-Go - https://yoga-go.io/
• WalkFit - http://walkfit.pro

Benefits

Additional Information

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps - Muscle Booster, Yoga-Go, and WalkFit - to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

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