Content Lead - Copywriting & Messaging (m/f/d)

Responsibilities

• Write clear, engaging copy across campaigns, web, email, and product experiences
• Develop content for sales enablement and marketing materials
• Ensure alignment with positioning , value propositions, and GTM priorities
• Adapt messaging across audiences , markets, and funnel stages
• Own the content calendar and contribute to overall content planning
• Define and maintain tone-of-voice and messaging guidelines
• Review and improve content to ensure quality and consistency across channels

Requirements

• 4+ years of experience in copywriting or content roles , ideally in B2B, SaaS, or tech
• Native-level or near-native English writing skills
• Experience across short-form and long-form content
• Strong ability to structure messaging and write for specific outcomes
• Experience working cross-functionally with Marketing , Product , and Design
• Experience building and applying content guidelines
• Strong attention to detail and editorial judgment
• Confidence using AI tools while maintaining high content quality
• Experience in marketplace or automotive environments
• Basic understanding of SEO and content performance
• Familiarity with tools like HubSpot , Miro , or similar
• A culture of growth
• We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.
• For a career where you can drive our business and shape your future,

Additional Information

A career driven by you. Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content , copywriting , and clear messaging directly impact brand perception, product adoption, and business growth. This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment. For a career where you can shape how a product and brand communicate across markets, join our international community. Why this role is unique Key role in shaping content strategy and brand communication across Europe Strong focus on hands-on copywriting across multiple channels Direct impact on brand consistency , user experience , and conversion Ownership of tone-of-voice and messaging across teams Part of a lean, high-performing team

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at autoproff? Share your experience