Marketing Executive

About the role

- Provides detailed input and assists in the compilation of Company and BU's strategy. - Takes accountability for overall marketing strategy. - Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies. - Devises marketing strategic plan and ensures implementation. - Devises and implements marketing plans for customer segments. - Ensures that marketing strategy/business plan and targets are aligned with overall business strategy. - Oversees implementation of all internal and external communication plans in consultation with BU's. - Devises brand integrity in the organisation through communication brand governance within the organisation. - Manages staff and aligns staff performance contracts to business plans. - Engages with BU's to identify and deliver on opportunities for synergy with regard to marketing. - Manages key external relationships as required, i.e. government, media etc. Key Result Areas Communication: - Oversees implementation of all internal and external communication plans in consultation with BU's. - Devises brand strategy to position company as a leader in the financial services industry. - Ensures brand integrity in the organisation. Marketing Service Management: - Individually accountable for marketing strategy through others over a 1-2 year period. - Provides detailed input and assists in the compilation of business strategy. - Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies. - Devises marketing strategic plan and ensures implementation. - Devises and implements marketing plans for customer segments. - Defines performance parameters (including balanced scorecard) and measurement for area under supervision. - Drives operational excellence throughout area of supervision. Stakeholder Management: - Engages with BU's to identify and deliver on opportunities for synergy with regard to marketing. - Manages key external relationships as required in the business, government, media etc. Team Effectiveness: - Individually accountable for staff time, tasks and output quality, over periods of up to a year. - Balances own priorities with directing and motivating others. - Plans and assigns work over periods of 3 months to a year. - Guides and directs staff to achieve operational excellence standards. - Creates a climate for optimal performance. - Manages performance. - Selects potential staff to sustain customer / client service delivery. Qualifications and Experience - Relevant tertiary Marketing qualification. . - Min. 15 years' experience - Insurance industry experience an advantage but not critical

Requirements

• Excellent Communication & Presentation skills
• only qualified candidates will be contacted

Benefits

Additional Information

Key Focus This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

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Company Intel

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