Senior Strategic Planner

About the role

The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic needs. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output. The Senior Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client's business/products to customers/consumers.

Responsibilities

• Analyze & Distill Insights : Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
• Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
• Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
• Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels (as well as leveraging creator collaborations and emergent technologies).
• Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.
• Audit & Optimize: Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem, using data to optimize campaign impact.
• Provide Strategic Consulting: Provide internal and client-facing consulting when crafting channel-specific recommendations, actively keeping teams ahead of the curve regarding best practices and emerging digital trends.
• Support Growth Initiatives: Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies that showcase the agency's modern strategic capabilities.

Requirements

• Agency Experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).
• Analytical & Data-Driven Mindset : A customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles.
• Strategic & Marketing Acumen: Deep marketing knowled

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Strategic Planner Ogilvy Health Canada About Ogilvy Health: Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of talent and capabilities- Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on LinkedIn.

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