CRM & Lifecycle Lead, International

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About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global Supported over 350k patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. How we think about marketing At Euc, marketing is about capturing attention and turning it into real growth. We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started. We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle. Here's how we think: Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on Lifecycle is a growth lever, not a cost centre. The work after the sale (activation, adherence, retention) compounds, and we treat it that way Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact We focus on outcomes, not channels. Email, SMS, WhatsApp, push, in-app, we use whatever moves the patient forward in that market. No channel loyalty. Just growth What's next? We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year. To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines. We've already built strong lifecycle programs in Australia and the UK. The opportunity now is to take what works and make it work across our international markets. We're hiring a CRM & Lifecycle Lead, International to own that engine. You'll run lifecycle as a central function across our international markets, assisting scale what already works in our established markets and building it from scratch for each new launch. You'll report to the Product Growth Lead, partner with the Head of International Growth and Performance on strategy, and lead execution through a team of local-language copywriters. About the role (what you'll be doing) You'll own the international lifecycle engine end to end: the strategy and the builds that ship it. You won't be starting from a blank page. Strong lifecycle programs already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the central system around it. We're an early, lean international team, so this is a hands-on role: you'll set the lifecycle strategy and you'll be in the tool building the flows, not just briefing them. For established markets you'll provide strategic oversight and keep scaling what's live. For new launches you'll build the program from the ground up, with support from your copywriter team. You'll: Own CRM and lifecycle as a central function across our international markets, from strategy to execution, accountable for activation, adherence, retention, and LTV Help scale our established markets (Germany, Canada, Japan) with strategic oversight, finding the next unlock in each program rather than letting it go stale Build the lifecycle program for new market launches end to end: the flows, the segmentation, the measurement, and the messaging, in time for go-live Be channel-adaptive by market. Email leads in some markets; others lead with WhatsApp, SMS, push, or in-app. You'll build the right mix for each market rather than forcing one playbook everywhere Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them Run a measuremen

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