(Bilingual) Social Manager (Hudson Rouge)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WHO IS HUDSON ROUGE? Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands as the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices; New York, Detroit, Shanghai, Toronto, Mexico City and we care for each other as much as we care for our client. We are an agency that prides itself on doing the un-usual and we also look for the unusual talent: people who are excited about doing their best work and want to grow with us. (Bi-lingual) Social Manager Could this be you? We're seeking a strategic and highly organized Social Manager to lead social-first and integrated advertising initiatives for a luxury automotive brand. This role requires strong cross-channel social expertise, exceptional client leadership, and the ability to guide complex, multi-disciplinary programs from concept to execution. The Social Manager is responsible for creating a cohesive social ecosystem across paid, earned, and owned channels, ensuring all social initiatives work together to support brand and business objectives. As a key connector across social, creative, media, analytics, and production teams, this role drives integrated campaign planning and execution while maintaining a deep understanding of the client's business, competitive landscape, and target audiences. The Social Manager will also oversee the delivery of seamless social media campaigns in both English and French.

Responsibilities

• Client Leadership & Social Strategy
• Serve as the primary day-to-day client lead for social media programs, building strong relationships and representing the agency's strategic point of view.
• Lead the integration of social-first content within broader media and marketing campaigns, with a focus on sales events, launches, and key brand moments.
• Develop and oversee organic social strategies and campaigns, ensuring alignment with brand objectives, business goals, and paid/organic integration.
• Apply deep expertise across all social disciplines-including paid media, social listening, content strategy, editorial planning, influencer marketing, community management, and reporting-to guide strategic recommendations and client conversations.
• Act as the primary client contact for French-language social initiatives, providing strategic guidance, managing approvals, and ensuring content and campaigns are accurately adapted for the French market.
• Campaign & Execution Oversight
• Oversee the development and execution of social media campaigns, ensuring accuracy, quality, and seamless delivery across all workstreams.
• Support content production by partnering with producers, account teams, vendors, and creative teams to bring social-first ideas to life.
• Manage French-language social support, coordinating asset adaptations, timelines, proofreading, and quality assurance to ensure content is accurate, culturally relevant, and delivered on schedule.
• Collaborate with internal teams and external partners to deliver French-language assets for Tier 2 and brand campaigns, ensuring consistency across paid, earned, and owned channels.
• Reporting & Insights
• Partner with analytics and strategy teams to synthesize insights from paid, organic, influencer, and community management efforts into actionable recommendations.
• Transla

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at VML Canada (English)? Share your experience