Senior Performance Marketing Manager (all genders)

About the role

At GotPhoto, we are freeing photographers to be more successful. Through our platforms GotPhoto.com and fotograf.de , we help professional photographers simplify and transform the way they work - from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens. Since 2012, we've built a sustainable and profitable business driven by entrepreneurial spirit, innovation, and a deep understanding of photographers' everyday challenges. Today, thousands of photographers trust our software , creating their own success stories along the way. As the leading e-commerce engine for professional volume photographers and a business backed by EQT, one of the world's leading private equity firms, we're powered by a team of 150+ talented and international people building technology that simplifies photographers' everyday work and helps them focus on capturing meaningful moments. Join us on our journey to empower photographers like never before. Your role Do you want to own a six-digit monthly budget and drive the main engine behind our international lead generation? Are you an expert in performance marketing who gets excited by every 1% marginal gain in your campaigns? If you thrive in a dynamic, fast-paced environment and are ready to leave your mark across the US, DACH and UK markets, you are our perfect match!

Responsibilities

• Own & Optimize a Six-Digit Paid Budget
• Take complete charge of our core paid marketing channels, with a primary focus on Google.
• Continuously optimize campaign efficiency to maximize high-quality B2B leads that convert into long-term customers.
• Maintain full analytical oversight of budgets, using data to make rapid scaling decisions.
• Discover & Launch the Next Growth Channels
• Act as our internal growth lab by formulating hypotheses, setting up frameworks, and testing new channels (like Reddit Ads or LinkedIn Ads).
• Identify untapped lead sources specifically tailored to reach our B2B Ideal Customer Profile (ICP).
• Drive Visibility via Organic Growth & Search Architecture
• Own and evolve our SEO and GEO frameworks to ensure high organic visibility across traditional search engines and AI-driven answer engines.
• Align search strategies closely with paid initiatives to continuously dominate our high-intent target keywords.
• Architect Clean Tracking & Attribution
• Set up, manage, and continuously audit our tracking infrastructure to ensure complete data integrity across all campaigns.
• Map accurate attribution data so the entire team has a crystal-clear understanding of the customer journey from first touchpoint to conversion.
• Master Landing Page CRO (Conversion Rate Optimization)
• Consistently critique, analyze, and optimize our user journeys from ad click to conversion.
• Uncover landing page friction points and implement continuous A/B testing variations to lift conversion rates.
• Work Across Teams and Borders
• Collaborate closely with our internal Content, CRM, and Design teams to build a high-converting ecosystem of copy, assets, and nurture sequences.
• Operate within an international environment, seamlessly switching strategic focus between the US, DACH, and UK markets.

Requirements

• The B2B SaaS Playbook: You have spent around 5 years building or scaling performance channels, with a dedicated track record specifically in B2B SaaS.
• Budget Ownership: You have managed sizable budgets independently and know how to scale spend efficiently without dropping performance metrics.
• International Footprint: You are comfortable deploying targeted campaigns across distinct global regions (specifically DACH, UK, and the US).
• Core Channel Mastery: You possess deep operational knowledge of Google Ads and LinkedIn Ads (Meta and Reddit are a strong plus).
• Analytical Sharpness: Data is your primary language. You have advanced experience navigating GA4 and building actionable reporting structures in Google Data Studio. HubSpot and Metabase knowledge is a plus.
• Language Fluency: You have excellent, professional-level communication skills in English. German language skills are considered a major benefit.
• Mindset
• Extreme Owner: You operate as a self-starter who doesn't wait for a manual-you spot a performance gap, design the solution, and execute it.
• Agile Mindset: You are energized by fast-paced environments and remain structured, focused, and positive even during periods of dynamic change.
• The 1% Mentality: You possess an intense attention to detail and are genuinely excited by iterative wins and optimization loops.
• Why You'll Love Life at GotPhoto
• Best of Both Worlds: We live and breathe a flexible hybrid model. Our beautiful office at Hausvogteiplatz is our vibrant Berlin hub for collaboration, but you have the freedom to leverage the setup that works best for you.
• Work from (Almost) Anywhere: We believe in flexibility that respe

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