Asst Manager/Senior Asst Manager, Brand & Digital Communication - Higher Learning Institution (Contract - 6 Months) - up to 6K

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline
• Minimum 5-6 years of relevant experience in Marketing, Communications, or Brand Management
• Strong knowledge of digital communications tools, platforms, and analytics
• Excellent written and verbal communication skills with strong stakeholder management capability
• Strong analytical skills with a data-driven mindset
• Results-oriented, able to manage complexity and deliver under tight timelines
• A collaborative team player who works effectively across functions
• Keeps abreast of emerging trends and best practices in digital marketing and communications
• If you are keen to know more about this role, please email Mary at marymarquez@rmagroup.com.sg and send your resume in MS Word format. Note that only shortlisted candidateswill be contacted.
• By sending us your personal data, you are deemed to consent to RMA Consultants Pte Ltd and its affiliates collecting, using and disclosing your personal data for the purposes set out in our Data Protection Policy at http://rmabpo.com/policy
• This is in partnership with the Employment and EmployabilityInstitute Pte Ltd ("e2i").
• Mary Marquez (EA Regn No: R1326974)
• RMA Consultants Pte Ltd (EA Licence No: 93C4403)

Additional Information

The role worksclosely with the Senior Assistant Director (Brand Communications) to lead andoperationalise high-impact brand and digital initiatives at the School level.The role translates school-level strategies into integrated brand and digitalcommunications programmes that strengthen the Client's visibility, positioning, and digitalperformance. In addition to execution, the role provides strategic input intobrand application, digital optimisation, and performance-led communicationsplanning, ensuring alignment with institutional priorities and measurableoutcomes JOB SCOPE Branding - Support the positioningdirection of the Client, working across internal teams and external vendors toensure all activations align with the Client's brand. - Research and analyse consumerbehaviour, market trends, and competitor activity to inform brand and campaigndecisions. - Provide strategic input intothe positioning and amplification of the Client across platforms, ensuringconsistent application across communications, campaigns, and activations. - Serve as project lead forflagship brand initiatives and high-profile College activities, overseeingend-to-end delivery including vendor coordination, logistics planning,stakeholder engagement, and execution management. - Coordinate cross-functionalstakeholders (faculty, students, alumni, partners) to support integrated brandcampaigns and multi-channel activations. - Assist in the designconceptualisation, development, implementation, and production of programmecollateral and other activations in collaboration with in-house designersand/or external agencies. - Act as brand guardian for keyprogrammes and school-wide initiatives, ensuring adherence to brand standardsand positioning consistency. Website and Digital Assets - Act as the brand guardian of the Client's website, ensuringaccurate and up-to-date content that is SEO-friendly - Act as the project lead for the Website Revamp, overseeing theend-to-end project management of content mapping, stakeholder engagement, anduser experience enhancement. - Establish and implement sustainable website maintenance andoptimisation processes, ensuring SEO compliance and guiding continuousimprovement through performance insights. - Develop monthly reports that track the various communicationsactivations, including recommendations for improvement - Oversee key digital assets, including website, intranet, andsocial media, ensuring alignment with Client's value proposition and brand standards - Collaborate with the Data Analyst to strengthen data-drivendecision-making through the development of digital performance reports usingtools such as Google Analytics, SEMrush, and HubSpot. - Support budget planning and monitoring for brand and digitalinitiatives.

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