Data Scientist

Responsibilities

• Conduct in-depth data exploration and analysis to identify trends, patterns, and anomalies in large and complex datasets originating from various sources (e.g., ad servers, DMPs, CRM, web analytics, social media, walled gardens).
• Collaborate closely with Cloud Engineers to ensure data quality, availability, and pipeline efficiency, and with other stakeholders (e.g., media planners, strategists, client service teams, product managers) to understand business needs and translate them into scalable data science solutions.
• Communicate complex analytical findings, model results, and strategic recommendations clearly and concisely to both technical and non-technical audiences through compelling visualizations, presentations, and written reports.
• Develop, deploy, and maintain robust, scalable, and production-ready data science models, working closely with MLOps and Data Engineering teams for seamless integration, monitoring, and performance optimization.
• Stay abreast of the latest developments in data science, machine learning, artificial intelligence, and media measurement, evaluating and implementing new techniques and tools to continuously enhance our capabilities and deliver competitive advantage.
• Contribute to the continuous improvement of data science practices, methodologies, documentation, and tooling within WPP Media, fostering a culture of innovation and data excellence.

Requirements

• Bachelor's degree plus relevant industry experience, or a Master's degree, in a quantitative field such as Statistics, Computer Science, Mathematics, Economics, Physics, Operations Research, or related fields.
• Experience: 2-3 years of professional experience as a Data Scientist, ideally within the media, advertising, marketing technology, e-commerce, or consulting industries.
• Proven experience with the full data science lifecycle, from problem definition, data acquisition and cleaning, exploratory data analysis, model development, validation, to deployment, monitoring, and iteration.
• Demonstrated experience in applying statistical modeling, machine learning to solve real-world business problems with tangible impact.
• Expertise in SQL for querying, manipulating, and transforming large datasets in various database environments.
• Understanding of MLOps principles, including model deployment, versioning, and monitoring.
• Strong problem-solving and analytical skills, with solid algorithmic thinking and a curiosity to deeply explore data and modeling challenges.
• Strong communication skills with the ability to convey complex technical concepts to diverse audiences.
• Experience with cloud platforms such as Google Cloud Platform (GCP), Amazon Web Services (AWS), or Microsoft Azur

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary & Impact As a Data Scientist at WPP Media, you will be a critical force in transforming complex media and marketing data into actionable insights and innovative solutions that drive unparalleled effectiveness and client success. You will leverage cutting-edge analytical techniques, machine learning, and statistical modeling to unravel consumer behavior, optimize campaign performance across diverse channels, and inform strategic decisions for some of the world's leading brands. Your work will directly contribute to the development of groundbreaking data products and services, and the continuous evolution of WPP Media's data-driven capabilities. You will empower media strategists, planners, and client service teams with predictive models, robust analytical frameworks, and data-backed recommendations, ultimately shaping the future of advertising and marketing in a rapidly evolving digital landscape.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wppmedia? Share your experience