BEES Strategic Growth Specialist
External
Abinbev · São Paulo, BrazilPrepare for this interview
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About the role
AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa. About AB InBev Growth Group Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world. In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft. We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities. As a BEES Strategic Growth Specialist , you will play a key role in driving market share growth through data-driven strategies and AI-powered solutions. This position focuses on identifying the highest-value customer opportunities, developing scalable methodologies across markets, and enabling commercial teams to outperform competitors by expanding market penetration and strengthening customer engagement.
Responsibilities
- Partner with Data teams to enrich customer data using internal and external sources, generating deeper customer and market insights.
- Develop methodologies to estimate market potential and identify market share growth opportunities across countries.
- Build and maintain prioritization frameworks to identify the most strategic customers for commercial expansion and competitive growth.
- Lead initiatives to identify, segment, and develop high-impact customers, creating scalable approaches that can be replicated across markets.
- Design, execute, and monitor personalized commercial activations that drive customer acquisition, market share growth, and brand-building objectives.
- Analyze competitive landscapes and support country teams with data-driven strategies to increase market penetration and win share from competitors.
- Monitor business KPIs and collaborate closely with Product, Data, and Country teams to maximize commercial impact through analytics and experimentation.
Requirements
- Bachelor's degree in Business Administration, Economics, Engineering, Statistics, Data Science, Computer Science, Mathematics, Marketing, or related fields.
- Advanced English.
- Strong analytical skills and experience working with data, AI-powered solutions, and business strategy.
- Experience translating data into actionable business insights and strategic recommendations.
- Ability to manage cross-functional stakeholders and influence country teams.
- Experience with Databricks or similar analytics platforms is a plus.
- ✈️ Availability for occasional international travel (approximately 1-2 trips per year).
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