Head of Media
External
Dyson · - New YorkPrepare for this interview
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About the role
Dyson is a global technology enterprise. We're growing fast and our ambition is huge - more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office located in New York City. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store's across the country. . We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment. Lead Dyson's U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.
Responsibilities
- Strategy Development & Execution
- Shape and implement annual media plans per category, plus cross-category brand initiatives
- Identify high-performing and emerging media channels; test, learn, and refine strategies
- Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
- Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
- Measurement & Optimization
- Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
- Cascade actionable MMM reports; drive an environment of continual performance review and learning
- Set and review agency KPIs, ensure campaign optimization, and maximize ROI
- Media Planning, Evaluation & Auditing
- Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
- Ensure timely campaign delivery and maximize value of media investments
- Collaborate globally to track performance, refine plans, and implement digital initiatives
- Digital Strategy & Campaign Management
- Drive integrated digital campaigns, working closely with e-commerce, retail.com, and affiliate teams
- Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
- Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
- Team Development & Leadership
- Build, develop, and motivate a high-performance media team
- Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication
- About You:
- Bachelor's degree in Business or related field
- 10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
- Deep experience with transactional websites for consumer brands, paid search, and analytics
- Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation.
- Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
- Innovative, proactive, and detail-oriented
- Experience with major analytics tools, online search marketing certification (preferred)
- Able to travel up to 25%
- Strong project management, leadership, and team-building skills
- Deep understanding of Dyson's brand and values
- Salary: $168,000-$210,000 annually + bonus opportunity
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