Lifecycle Marketing Manager

About the role

Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance. At Teya we believe small, local businesses are the lifeblood of our communities. We're here because we don't believe there's a level playing field that gives small businesses with a fighting chance against the giants of the high street. We're here because we see banks and legacy service providers making things harder for them. We don't think the best technology or the best service should be reserved for those with the biggest headquarters. We're here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us. Become a part of our story. We're looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits. Your Mission You'll build the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone who wants to own the end-to-end build of campaigns and journeys that genuinely move the numbers on activation, cross-sell, and retention, translating into fantastic outcomes for our members and hockey stick growth for Teya. You'll be the operator who takes a commercial problem, like "onboarding in Portugal stalls at step 3" or "UK merchants aren't discovering Tap to Pay on their phones", and launches a Braze journey that fixes it. You'll bring the ideas, run the experiments, and partner closely with the rest of the team on the strategy that sits behind the programmes you own. Your Team You'll join Owned Growth , a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and you'll help us build new ones. Your Role On a regular day, you'll: Own a portfolio of lifecycle programmes across onboarding, activation, cross-sell, retention and win-back, taking briefs or spotting opportunities yourself, building the campaigns in Braze, and reporting on performance Launch in Braze hands-on : building Canvases with multi-step logic, creating Liquid for personalisation, setting up segments, configuring triggered campaigns, and QA'ing everything end-to-end Work across channels , including email, in-app messaging, push, SMS, WhatsApp, and content cards, choosing the right channel mix for each audience and market Run a test-and-learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration Localise at scale , working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance Partner with Product and Data , feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting Use AI as a core part of your workflow , working with automations and managing each step of the process with reusable skills that make you and the team faster Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better Your Story You probably have around 4-6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about what you've actually built than what's on your CV. You've shipped real lifecycle programmes that moved commercial numbers, including onboarding journeys, cross-sell campaigns and retention flows, and you can talk through what worked, what didn't, and what you'd do differently You're fluent in Braze (Canvas, Liquid, segmentation, Connected Content) or a comparable platform you could transition from quickly. You can build a multi-step journey with branching logic yourself, not just brief it You're comfortable in the data. You can pull your own numbers in Snowflake or similar, or read SQL written by others, and you translate data into targeting and personalisation decisions You're a strong writer. You can draft campaign copy that sounds like a real human wrote it, and you can tell the difference between lifecycle copy that converts and copy that's just words Y

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