Account Manager, Programmatic

Responsibilities

• Campaign Management:
• Oversee the implementation, management, and daily optimisation of programmatic campaign activity to ensure client objectives and KPIs are met.
• Competently create media plans designed to achieve specified KPIs.
• Take ownership of elements of client testing plans, suggesting innovative ideas, and executing/evaluating tests with methodical accuracy.
• Understand relevant products and solutions developed within the group.
• Client and Partner Management:
• Contribute to and execute programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs.
• Provide direct client servicing through regular contact (weekly calls, briefings) and present performance in detail.
• Develop strong relationships with media owners and other service providers to select appropriate suppliers.
• Team Development & Support:
• Work with your line manager to effectively support and guide more junior team members, monitoring and prioritising workloads.
• Act as a mentor, leading by example to motivate and encourage less experienced team members in their training and development.
• Operational Excellence:
• Utilise tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local and Global Hub teams.

Requirements

• Programmatic Expertise: Proven experience in programmatic activation and driving excellence, with confidence in core trading platforms (DV360, TTD, Amazon).
• Analytical & Strategic: Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights. Ability to contribute to and execute comprehensive testing roadmaps in the Programmatic space (audience, media, creative).
• Communication: Excellent communication skills (verbal and written), particularly important for building client and supplier relationships and translating technical points to non-tech

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Programmatic Account Manager - 1534 About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride. Role Summary and Impact As a Programmatic Account Manager, you will be responsible for managing and optimising campaigns, developing programmatic plans that exceed client expectations (brand or ROI driven). You will contribute to the execution of programmatic media activity, working closely with the Programmatic Account Director and global hub teams to deliver best-in-class programmatic strategy and insightful commentary through data analysis. Your focus will be on ensuring seamless implementation, effective optimization, and contributing to both client success and the development of junior team members within the WPP Open ecosystem. Reporting Structure: Reports to Programmatic Account Director.

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