What Presidents Should Expect from Their Communications and Marketing Offices

About the role

Competition has intensified over the last decade as colleges chase a shrinking pool of traditional prospects, seek to recruit students from new demographic groups, and struggle with costs. In response, some presidents are strengthening their marketing and communications offices. These offices -- which can deliver strategic thinking, integrate operations, and apply analytics to measure and improve a school's ROI -- are key to helping institutions survive and thrive amid a very challenging set of conditions.

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Company Intel

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