Product Marketing Manager II

Responsibilities

• Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
• Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines - with the autonomy to adjust course based on data.
• Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
• Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
• Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
• Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
• Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
• Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
• Contributes to Pricing & Packaging recommendations using market research and customer value data.
• Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.
• What You Bring:
• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
• 4-6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.
• Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value.
• Experience leading product launches end-to-end across cross-functional teams.
• Strong research and analytical skills - comfortable designing and running VoC studies, interpreting win/loss data, and turning insights into strategy.
• Demonstrated ability to influence stakeholders and drive alignment without direct authority.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers.
• Ability to manage multiple priorities and complex projects independently in a fast-paced, matrixed environment.

Requirements

• Experience in B2B SaaS or enterprise software product marketing.
• Experience with Claude skills and agents
• Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment.
• Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
• Exposure to building or improving GTM frameworks and processes from the ground up.
• Experience working across multiple product lines or buying centers simultaneously.
• Salary Range: $110,000.00 - $130,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
• Benefits and Perks:
• At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth,

Benefits

Additional Information

About impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L'Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results. Your Role at impact.com : The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience.

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