Senior CRM Executive - Cult Beauty

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About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader. Who is Cult Beauty? Well, we're a beauty-obsessed team who share a common goal - to become the most trusted beauty retailer in the world! We're all about intelligent beauty, from the way we pick our ever- lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That's why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies. We're a team so if we fail, we fail together and try again. We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo - both in our industry and society. Why be a Senior CRM Executive at THG Beauty? We're looking for a proactive and results-driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you'll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth. As a Senior CRM Executive you'll: Manage the end-to-end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test-and-learn activity End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets. A reactive mindset to identify gaps or opportunities and propose solutions Own, develop and launch new email franchises, including template development, testing and success measurement- Launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys Championing CRM best-practise through the use of dynamic content, personalisation and exploring ESP functionality Implement a robust A/B testing roadmap to drive improvement in email engagement Cascade monthly campaign plans to the wider business through engaging presentations Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities Mentor CRM Executive to support their development Reporting: Daily, weekly & monthly reporting against key KPIs Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly Ad-hoc reporting to support reactive initiatives and drive continuous growth Confidently present findings to the wider business both verbally and via email Ongoing awareness of competitor activity What skills and experience do I need for this role? 2-3 years in a CRM role with experience working with ESPs and dynamic content providers Experience in creating email campaigns, including triggered multi-touch journeys across email and other CRM channels Experience in understanding data and building segments of customers Strong understanding of e-commerce marketing and the beauty industry Digita

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