Business Development & Marketing Executive

About the role

DrScalp is a Singapore-based scalp care clinic looking for a proactive BD & Marketing Executive to drive brand growth through content creation, strategic partnerships, SEO, and community engagement. You'll work closely with the marketing team to expand DrScalp's digital presence, build high-value B2B relationships, and organise educational workshops and seminars. Scope of Work Content Writing Write SEO-optimised blog articles, landing page copy, and educational content on scalp health and hair care Draft email campaigns, WhatsApp broadcast copy, and social media captions Develop content calendars aligned with campaign objectives and seasonal promotions Collaborate with the content/video team on scripts and storytelling angles B2B Outreach & Partnerships Identify and reach out to potential collaboration partners (wellness brands, clinics, lifestyle businesses, influencers) Pitch and negotiate co-marketing campaigns, cross-promotions, and referral partnerships Manage ongoing partner relationships and track partnership ROI Explore B2B opportunities for corporate wellness packages or bulk treatment deals SEO & Link Building Execute outreach campaigns for backlink acquisition through guest posts, link exchanges, and digital PR Research and identify high-authority domains in the health, beauty, and wellness space for link opportunities Monitor keyword rankings, domain authority, and backlink profile growth Coordinate with the SEO strategy to ensure content aligns with target keywords and topical clusters Workshops & Seminars Plan and organise educational workshops and seminars on scalp health, hair care, and wellness topics Source and coordinate with guest speakers, KOLs, and industry professionals for events Handle end-to-end event logistics - venue booking, collaterals, registration, and post-event follow-up Leverage events to generate leads, build brand authority, and nurture existing customer relationships

Requirements

• 1-3 years of experience in content marketing, BD, or digital marketing
• Strong written English with the ability to write engaging, SEO-friendly copy
• Experience with outreach tools and CRM (e.g. HubSpot, Hunter.io, LinkedIn Sales Navigator)
• Basic understanding of SEO fundamentals (on-page, backlinks, keyword research)
• Self-starter who can work independently and manage multiple projects
• Bonus: Experience in health, beauty, or wellness industry
• Experience organising workshops, seminars, or community events

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