Manager, GTM Marketing - Audiences

About the role

We are seeking a Manager, GTM Marketing to lead go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories.

Responsibilities

• Own GTM Marketing Strategy for Audiences
• Develop and execute the GTM plan aligned to Audience revenue goals
• Clarify positioning and value proposition across key ICPs
• Support packaging and differentiation in a crowded market
• Ensure message consistency across sales, content, and campaigns
• You are responsible for how the Audience business is positioned and understood.
• Partner with Business and Sales Leadership
• Align with Audience business leadership on strategic priorities
• Identify growth opportunities across verticals and segments
• Collaborate with Sales leadership to refine messaging and target accounts
• Surface field feedback to inform future strategy
• Marketing must be embedded in business decision-making.
• Lead Commercialization & Enablement Alignment
• Manage launch execution for Audience updates and offerings
• Partner with Enablement to drive training and certification
• Ensure sales materials and playbooks reflect priority narratives
• Monitor adoption and adjust as needed
• Commercialization must be structured and measurable.
• Drive Demand & Pipeline Alignment
• Align demand programs to Audience priorities
• Partner with Demand Generation to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for priority segments
• Coordinate Cross-Functional Execution
• Partner with:
• Content & Partner Marketing
• Brand & Communications
• Demand Generation
• Sales Marketing
• Sales Enablement
• Marketing Operations
• Ensure Audience priorities are reflected in shared marketing resources
• Strong cross-functional leadership is essential.
• What Success Looks Like (First 12 Months)
• Clear and differentiated positioning in-market
• Structured, consistent launch execution across initiatives
• Measurable pipeline growth tied to priority offerings
• Strong alignment and trust with the GM and Sales leadership
• Increased pipeline contribution from Audience programs
• Marketing viewed as a direct growth partner for the business
• Your Experience and Expertise:
• 6-10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Experience marketing data, SaaS, ad tech, or martech solutions
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Experience partnering with Sales and business-line leaders
• Data-driven and performance-oriented
• Core Competencies
• Business-first mindset with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action
• Benefits Summary
• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Parental Leave
• For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000 -$150,000.
• *Job titles contingent upon years of experience
• At InMarket, diversity is not ju

Benefits

Additional Information

Job Title: Manager, GTM Marketing - Audiences Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media

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