Product Marketing Manager
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About the role
We're Littlepay - a growing fintech headquartered in Melbourne with operations in the UK, EU, LATAM, USA, and Australia. Our payments platform enables our customers to pay for public transport using any payment card, mobile wallet, or wearable device. Processing over USD 1 billion a year in 19 countries and continuing to expand globally, we're proud to move more people through better payment experiences. We're looking for a Product Marketing Manager to define and articulate how Littlepay's products and capabilities are positioned in the market. This role will translate complex functionality into clear, compelling value propositions that resonate with customers, support sales conversations, and drive commercial growth. Sitting at the intersection of Product, Sales and Marketing, you will play a critical role in ensuring that what we build, how we position it and how we communicate it are fully aligned. You will help strengthen Littlepay's differentiation in competitive markets and enable teams across the business to confidently communicate our value.
Responsibilities
- Positioning & Value Proposition:
- Develop and continuously refine Littlepay's positioning across different customer segments, markets, and use cases
- Translate complex product capabilities into clear, customer-centric value propositions and messaging
- Create and maintain core messaging frameworks that are adopted consistently across Marketing, Sales and Product
- Ensure clarity and consistency in how Littlepay is presented across all channels and touchpoints
- Sales Enablement:
- Partner closely with Sales to strengthen how product is communicated in commercial conversations
- Develop and maintain high-quality sales enablement materials, including:
- Pitch decks and tailored presentations
- Value propositions and solution narratives
- Competitive positioning and objection handling
- Support deal progression by ensuring Sales teams can clearly articulate differentiation and value
- Gather feedback from Sales to continuously improve messaging and materials
- Product & Go-to-Market Support:
- Work closely with Product teams to deeply understand the roadmap, features, and capabilities
- Lead the product marketing input into go-to-market plans for new features and enhancements
- Develop clear, customer-focused messaging for product launches and updates
- Ensure alignment between product development, positioning, and external communication
- Market & Customer Insight:
- Build and maintain a strong understanding of:
- Target customers and segments
- Key use cases and buying drivers
- Market trends and competitive landscape
- Use insights to inform positioning, messaging, and commercial strategy
- Act as the voice of the market and customer within internal discussions
- Cross-functional Collaboration
- Partner with Sales, Product and Marketing teams to ensure alignment and consistency
- Work closely with Content & Communications lead to translate messaging into compelling campaigns and content
- Act as a central connector between teams, ensuring feedback loops are in place and insights are shared effectively
- Support internal alignment on how Littlepay is positioned and communicated
- About you
- Ideally, you'll have:
- 5+ years' experience in Product Marketing within fintech/payments or complex enterprise B2B SaaS/platform environments
- Experience working with complex products, platforms, or enterprise solutions
- Proven ability to develop positioning and messaging that drives commercial outcomes
- Strong communication and copywriting skills, with the ability to simplify complex concepts
- Commercially minded, with a strong focus on impact and outcomes
- Collaborative and proactive, with experience working cross-functionally and influencing stakeholders
- Curious and insight-driven, with a strong understanding of customers and markets
- Highly organised and comfortable managing multiple priorities in a fast-paced environment
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