Adobe Workfront & Marketing Operations

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are looking for a Group Director, Martech Consulting to lead VML's Adobe Workfront practice as its most senior strategic and technical authority. This is a pivotal leadership role at the heart of our Marketing Operations capability - responsible for transforming how enterprise clients plan, execute, and govern their marketing operations through best-in-class Adobe Workfront implementations. As Group Director, you will go beyond implementation leadership. You will own the strategic vision for how VML delivers operational excellence through technology , shaping our Workfront methodology, growing a high-performing specialist team, and positioning VML as the partner of choice for marketing operations transformation. This role demands a rare combination of deep platform expertise, senior consulting acumen, and the leadership presence to influence clients and internal stakeholders at the highest levels. You will be the definitive voice on Workfront strategy and delivery across VML - and a key contributor to the growth of the broader Martech practice. This position requires a minimum of 4 days per week in-office to facilitate collaboration and team development, with travel to client sites as required. The Impact You'll Make Define and lead VML's strategic approach to Adobe Workfront and marketing operations transformation across enterprise client engagements Serve as the most senior Workfront authority at VML - advising clients, leading pitches, and shaping practice direction Own the end-to-end delivery quality of Workfront implementations - from discovery and solution design through to deployment, adoption, and optimisation Build, develop, and inspire a specialist team of Workfront consultants and marketing operations professionals Drive business growth - identifying new opportunities, leading proposals, and deepening client relationships Establish VML as a recognised leader in Adobe Workfront delivery and marketing operations consulting Core Responsibilities Strategic Leadership & Client Advisory Define and own VML's strategic vision for Adobe Workfront and marketing operations consulting - setting the direction for how we design, deliver, and evolve our offering Act as the most senior client-facing authority on Workfront engagements - advising C-suite, VP, and Director-level stakeholders with clarity, confidence, and commercial acumen Lead executive-level discovery and strategy workshops - translating complex organisational challenges into elegant, scalable technology solutions Develop compelling business cases and ROI frameworks that articulate the strategic and operational value of Workfront investment to senior decision-makers Guide clients through complex solution decisions - balancing technical integrity, business requirements, and change management considerations Build and maintain trusted, long-term senior client relationships that position VML as an indispensable strategic partner in marketing operations Solution Architecture & Technical Governance Own the end-to-end solution architecture for enterprise Workfront implementations - from requirements definition and system design through to deployment and post-launch optimisation Translate complex client business requirements into robust, scalable Workfront configurations that support intake, workflow automation, review and approval, resource management, and reporting Establish and enforce solution quality standards across all Workfront engagements - ensuring technical integrity, platform best practic

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