Ad Creative Strategist
External
Okx · Hong Kong Sar, Hong KongPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
About the role
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
Responsibilities
- Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
- Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
- Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
- Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
- Track industry and competitor creative trends to deliver differentiated asset strategies
- Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch
- What We Look For In You
- Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
- Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus , bringing a genuine user perspective
- Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
- English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
- Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
- Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
- Strong bilingual (English & Mandarin) ability
Requirements
- Advertising experience in crypto exchanges, fintech, or brokerage industries
- AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
- Video editing skills, able to independently handle post-production of assets
Benefits
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at okx? Share your experience