Director of Brand Strategy & Experience- Shaw Contract

Responsibilities

• Brand Experience Strategy
• Develop and execute a holistic brand experience strategy aligned with Shaw Contract's growth priorities
• Ensure consistency and quality across all customer touchpoints including events, showrooms, communications, digital platforms, and partnerships
• Identify opportunities to strengthen emotional connection, increase differentiation, and build customer loyalty
• Align brand experience initiatives with enterprise brand and commercial strategies
• Customer Insights & Experience
• Partner with Customer Experience and Insights teams to gather feedback, identify trends, and translate insights into actionable strategies
• Champion customer-centric thinking across the organization
• Monitor customer sentiment, market dynamics, and competitive landscape to inform decisions
• Ensure all brand experiences reflect the needs of key customer segments
• Cross-Functional Leadership & Collaboration
• Serve as a connector across Brand, Creative, Digital, Sales, Product, and Segment teams to ensure alignment and integrated execution .
• Partner with Sales Leadership and Regional Vice Presidents to align brand experience with market strategies and growth opportunities.
• Foster strong relationships across functions to ensure cohesive messaging, storytelling, and brand delivery.
• Lead and develop team members through coaching, feedback, and performance management practices.
• Communications, Content & Thought Leadership
• Lead and support external communications, thought leadership, and storytelling initiatives that elevate brand visibility and industry reputation .
• Oversee the creation of compelling content (physical and digital) that showcases Shaw Contract's solutions and expertise .
• Ensure consistent, clear, and impactful communication strategies across internal and external channels.
• Leverage channels such as presentations, digital platforms, social media, and industry engagement to extend reach and influence.
• Events, Environments & Partnerships
• Guide the strategy and execution of trade shows, showroom experiences, and key events to ensure they are meaningful, memorable, and differentiated .
• Support the development and management of strategic partnerships that enhance brand experience and reach.
• Ensure alignment between physical brand environments and overall brand storytelling.
• Digital Experience Alignment
• Partner with Digital teams to ensure online journeys reflect and enhance the overall brand experience .
• Identify opportunities to improve engagement across digital platforms, tools, and content .
• Ensure consistency between digital and in-person experiences across the customer journey.
• Creative & Segment Alignment
• Collaborate with the Creative team to ensure campaigns, environments, and content reflect the intended brand experience .
• Integrate customer and market insights into creative development.
• Partner with Segment leaders to tailor experiences that meet specific market needs while maintaining brand consistency .
• Strategic Growth & Performance
• Identify and scale market opportunities in partnership with Sales and Segment leaders .
• Develop and support tools, campaigns, and initiatives that enable sales effectiveness and business growth.
• Monitor performance through key metrics, trends, and insights to continuously refine strategy

Requirements

• Bachelor's degree in Marketing , Business, or a related discipline, with 10+ years of progressive marketing experience; or an equivalent combination of education and experience.
• 1+ years of direct leadership experience
• Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travel schedule and collaboration focus .
• Ability and willingness for US travel up to 35%
• Highly preferred experiences and skills:
• Commercial interiors experience
• Experience leading brand strategy
• Experience with P&L management, including budgeting, forecasting, and financial performance analysis
• Key Competencies
• Create Strategic Plan
• Demonstrate Strategic Influence
• Demonstrate Customer Orientation
• Demonstrate Inclusive Leadership
• Coach & Develop Others
• Drive Innovation
• Shaw benefits include:
• Medical, dental, and vision insurance

Benefits

Additional Information

Job Title Director of Brand Strategy & Experience- Shaw Contract Position Overview The Director of Brand Experience is responsible for shaping how the Shaw Contract brand comes to life across every customer touchpoint ensuring a consistent, differentiated, and meaningful experience that strengthens customer relationships and drives business growth. This role blends strategy, cross-functional leadership, and execution - connecting Brand, Creative, Digital, Customer Experience, Communications, Sales, and Segment teams to deliver a cohesive, customer-centric brand experience across physical and digital environments. This role is based in Cartersville, GA and works in a hybrid way with 3-5 days / week required in office .

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