SEO Lead, Temporary

Responsibilities

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences - ECE directors, franchise operators, and childcare providers
• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments)
• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly
• Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
• Identify, scope, and champion new SEO/AEO opportunities - from keyword strategy and technical SEO to AI citation optimization - and drive from concept to launch
• Build and present clear performance reporting and strategic recommendations to senior stakeholders
• Coach and share best practices with internal team members on SEO functional skills
• What You've Done
• 5-8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
• Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
• Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization)
• Experience managing high-volume content production workflows, including AI-assisted content at scale
• Strong analytical skills - comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions
• Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
• Strong cross-functional collaborator - viewed as a thought partner by growth, product, and content peers
• Demonstrated ability to work independently in a remote environment
• Experience in the education, childcare, or SMB SaaS space is a plus; familiarity with franchise or multi-location business models is a plus

Requirements

• This is a hands-on role. You will own SEO strategy and execution end-to-end - from technical audits and keyword architecture to large-scale AI-assisted content production and AEO (Answer Engine Optimization) - directly impacting our high-intent traffic and MQL targets.
• You have independently managed complex SEO programs without relying heavily on engineering or content teams to drive results.

Benefits

Additional Information

Our Mission and Opportunity Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company , backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

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