Product Marketing Manager

Responsibilities

• Own the end-to-end adoption content strategy for a dedicated set of Agentforce Sales products - from tutorials and setup guides to best practices, videos, and web content
• Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities feel intuitive and accessible to customers
• Build and activate FDE, Partner, and CSG enablement programs that equip post-sale teams to accelerate time-to-value for customers
• Drive customer advocacy and community engagement post-sales, including evangelizing product value within the Salesblazer community and capturing customer stories
• Partner with the other product marketers to ensure continuity of messaging from the buying journey through onboarding and expansion
• Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery
• Partner cross-functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution
• Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions

Requirements

• Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value
• Proficient experience creating and adapting messaging to specific target audiences - from technical practitioners to business buyers
• Track record of creating high-quality product content including demos, videos, tutorials, and adoption best practices
• Experience evangelizing products internally and externally - including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement
• Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales
• Ability to independently prioritize and manage multiple workstreams in a fast-moving environment
• Bonus: Experience building and managing inside Salesforce orgs, Experience working with AI-assisted tools
• Why this role
• This is a high-impact, cross-functional role for a marketer who loves both storytelling and getting into the details of how a product actually works.
• Unleash Your Potential
• Accommodations
• If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .
• Posting Statement
• Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Sales

Benefits

Additional Information

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We're looking for a customer-obsessed Product Marketing Manager to drive adoption of the AI agents and tools that help sellers manage deals, accounts, and pipelines more effectively. In this role, you'll own the post-sale customer journey - creating content, enablement programs, and resources that help customers get real value fast. You'll translate complex agentic capabilities into clear, compelling narratives and bring them to life through demos, tutorials, best practices, and community engagement, while equipping field, partner, and customer success teams to drive adoption at scale.

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