Marketing Manager, Owned Channels - 12 month fixed term contract

About the role

The purpose of this role is to support a connected and orchestrated presence of CBA in market , across our Owned Media Channels. This involves supporting the implementation of owned media and third-party campaigns (CommBank Connect) campaign activity; coordinated, efficient planning and campaign delivery/execution across owned channels aligned to business objectives; implementation of our media mix principles, and campaign execution and delivery across the Paid and Owned Media CoE . Critical to this role is stakeholder management and the ability to work closely and collaboratively with Marketing team members, technology partners, group-wide business partners and agency partners. On any given day, you will: Lead the execution and delivery of Owned Channel campaigns with a primary focus on leading cross channel campaigns including ATMs and Brighter Magazine. Support the execution and delivery of Owned Channel campaign plans and the broader Owned Channels team to execute campaigns across digital merchandising screens, shopfronts, media walls, in-branch posters, in-branch activations and other owned channel environments where technical campaign execution support is required. Lead the delivery of partner and third-party campaigns (CommBank Connect) across owned channels (digital screen network, ATM and Brighter Magazine) and digital platforms, including website, app and social media. This includes managing approvals across legal, risk, compliance and external stakeholders, ensuring all campaigns meet brand and regulatory requirements while proactively identifying and resolving risks. Monitor campaign performance and contribute to reporting and insights to improve results Drive engagement with the owned media strategy through education and partnership with the boarder Marketing team. Problem solving across various Content Management Systems for content and campaign execution across platforms. Implement media mix principles, in partnership with Marketing Chapter Leads, for holistic channel management. Support governance and reporting on media investment and performance, in partnership with lead media agency and paid media team. Support and contribute to quarterly planning across the Paid and Owned Media CoE , using the Pace framework to facilitate alignment and prioritisation. Work closely and collaboratively across CBA Group stakeholders, Marketing team members, technology and agency partners. Build strong, collaborative relationships with key business partners, including Risk, Procurement, MCA Operations and Tech, Creative Services, Technologies and Operations and Agency Partners to ensure successful change management for owned media. We'd love to hear from people who have: Passion for technical specialisation and campaign execution across various Owned Marketing channels - previous experience leading marketing channel execution is desired. Understanding of marketing channels and media mix, including paid, owned and social media. Familiarity with campaign or content management systems. Experience delivering end-to-end marketing campaigns, ideally across multiple channels. Strong analytical, planning and prioritisation capability. Exceptional organisational skills with the ability to work independently in a dynamic, fast-paced environment. Well-developed commercial acumen with Marketing/Media or Digital experience. Evidence of project management experience including time management and ability to influence and negotiate with senior colleagues to achieve positive outcomes. Ability to use strategic planning and thinking to build and deliver advertising and marketing plans aligned to key target metrics. If this sounds like an interesting opportunity, please apply now! Working at CommBank At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office . We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in. If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career. If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696. Adve

Benefits

Additional Information

Marketing Manager (Owned Channels) - 12 months fixed term opportunity Commonwealth Bank - Sydney, New South Wales, Australia Hybrid Full-time

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at cba? Share your experience