Events Marketing Manager

Benefits

Additional Information

Today, 67% of students and 82% of low-income students can't read at grade level by the end of third grade. That's when students are supposed to go from learning to read to reading to learn. It's America's number one education crisis and we know how to fix it. Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills-phonics, phonemic awareness, and sight words-kids need to master so they can decode a sentence. Students in Ignite Reading's program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch. Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation's biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. Your Role As the Events Marketing Manager, you will own the planning and execution of Ignite Reading's event marketing strategy - spanning both virtual events and webinars and in-person conference activations. This role sits at the intersection of sales support, brand presence, and pipeline generation. A critical part of this role is our virtual and digital event program. We run webinars and online events as a core channel for reaching school and district leaders, and we need someone who brings real expertise in building and scaling virtual event experiences that generate qualified leads. You'll work closely with the sales team to ensure every event - whether a targeted webinar, a national conference, or a regional dinner - drives measurable results for their territories. The ideal candidate is a strategic thinker, a problem solver, and a detail-oriented project manager who brings equal comfort and skill to digital and in-person formats. You'll manage everything from the events strategy and calendar to webinar production to trade show logistics and you'll be able to point to clear examples of events that converted to pipeline. Core Responsibilities Virtual Events & Webinar Program Design and lead Ignite Reading's webinar and virtual event strategy, including audience targeting, support with topic development, speaker coordination, promotion, and follow-up Produce high-quality virtual events that create meaningful engagement with school and district leaders and generate qualified leads for the sales team Develop post-event nurture sequences in partnership with marketing, sales and system operations to ensure leads convert Track and report weekly on virtual event performance, including registration, attendance, and pipeline contribution Conference & In-Person Activations Lead the complete event strategy for Ignite Reading, including the calendar of events in partnership with sales Oversee end-to-end planning and execution of national and regional conference presence, including budgeting, sponsorships, registrations, speaker scheduling and logistics, booth design and setup and vendor management, effectively communicating Ignite Reading to our ICP in an event setting Develop territory-specific event strategies in collaboration with sales team members to ensure conference investments drive leads in the right markets Organize smaller-scale activations including dinners, meetups, and roundtables that deepen relationships with key prospects and customers Prepare internal team members for in-person conference attendance, ensuring readiness and flawless execution at each event Attend every conference and event to support the team, conducting event retrospectives afterwards for cycles of continuous improvement Partner Engagement Identify and prepare partners customers to participate in events as speakers, panelists, or advocates, ensuring they feel confident, prepared, and valued Build and maintain strong relationships with event vendors, conference organizations, and external partners Measurement & Operations Conduct rigorous post-event analysis, capturing data on lead generation, pipeline impact, and areas for improvement Manage Ignite Reading's swag inventory for sales and customer success teams, including budget, ordering, and vendor selection Work closely with marketing and sales leadership to ensure event messaging is aligned with broader company objectives Competencies Minimum 5 years of experience in virtual and in-person event marketing, ideally in the K-12 sector, with a proven track record of measurable results driving qualified leads and pipeline

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