Senior User Growth / Marketing Product Manager - TikTok LIVE

About the role

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Responsibilities

• Lead end-to-end user growth across core markets including the US, UK, and Latin America, covering the full funnel from acquisition, conversion to retention. Own key business metrics including new user scale, GMV, and marketing efficiency, and build the growth system from 0 to 1.
• Build the marketing and strategy middle platform, overseeing the development of user-side marketing tools and merchant-side operation systems. Establish mechanisms for budget monitoring, performance measurement, and resource allocation to optimize advertising ROI and enable efficient marketing resource orchestration.
• Drive the growth of semi-managed merchants from cold start to high-tier status through targeted pricing strategies, operational enablement, and creator collaboration. Expand the merchant base, improve supply quality, and ultimately fuel GMV growth.
• Lead the product/strategy team, taking charge of team building and goal management. Collaborate cross-functionally with algorithm, operation, and marketing teams to drive the end-to-end implementation of strategies and product solutions.

Requirements

• 4+ years of experience in user-facing e-commerce, cross-border e-commerce, marketplace, content, or online education businesses, with strong exposure to user growth, conversion, lifecycle, and ROI optimization.
• Proven track record in international or cross-border growth, preferably across emerging markets such as Latin America and Southeast Asia, with the ability to transfer growth methodology to US/UK or other mature markets.
• Strong full-funnel growth expertise, covering acquisition, first-order conversion, early user activation, repeat purchase, retention, subsidy strategy, push/touchpoint systems, and marketing ROI optimization.
• Hands-on experience building growth tools or strategy platforms, such as user tagging systems, marketing components, campaign tools, resource management systems, or cross-channel touchpoint infrastructure.
• Strong data-driven decision-making ability, with proven business outcomes such as new user scale achievement, conversion rate uplift, CPA reduction, RPG/ARPU improvement, GMV contribution, or ROI improvement.

Additional Information

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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