Digital Marketing with Design Graphic Background

Responsibilities

• Work collaboratively with digital marketing team mates and executives to craft innovative content for our clients.
• Edit a wide range of content in terms of videos and graphics: unscripted and scripted, using both original and archival footage (including branded content).
• Plan out storyboarding, and scripting to turn general concepts into highly watchable, sharable pieces.
• Identify exciting potential video/photo topics and arranging shoots
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials/postings
• Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Able to write content for video copy, social media (IG & FB postings and websites.
• Strong eye for graphic design and typography
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Provide creative ideas for content marketing and update website
• Improve user experience in the company's website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• .Other adhoc duties as assigned
• Job Requirements
• Proficient in Adobe Premiere and Adobe After Effects, and familiar with Photoshop, Illustrator.
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices

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