Marketing Automation Specialist

About the role

Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) - Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) About the Role At Pavago , one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows. This is a hands-on execution role focused on: content repurposing lead generation funnels marketing automation AI-powered workflows Instagram & DM automation conversion optimization You'll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency. If you enjoy combining: content automation AI tools funnels lead systems into scalable marketing workflows - this role is built for you. What You'll Own AI Content Engine & Repurposing Turn one piece of raw content into 10+ marketing assets using AI tools Batch-create 7 days of content across: LinkedIn Instagram Email Short-form content platforms Use AI tools such as: ChatGPT HeyGen AI writing and editing tools Ensure content supports lead generation and funnel performance - not just engagement Maintain consistency in messaging, branding, and publishing workflows Marketing Automation & Lead Systems Build and manage: lead capture systems CRM pipelines automation workflows Create and optimize: email follow-ups SMS nurturing sequences AI-driven chat flows Build automation systems inside: GoHighLevel Ensure structured tracking and zero lead leakage across funnels and campaigns Funnel Building & Conversion Optimization Build high-converting: landing pages lead funnels booking flows Connect funnels directly to scheduling and CRM systems Continuously optimize: messaging structure user flow conversion performance Run ongoing testing and funnel improvements Instagram & ManyChat Automation Build and manage Instagram DM automation systems using: ManyChat Set up: keyword triggers automated responses lead capture flows Convert engagement into qualified leads through structured automation systems Video Content Creation Create short-form video content including: Reels Shorts clipped content Repurpose long-form content into engaging short-form formats Support basic editing using tools such as: CapCut Descript similar editing platforms System Optimization & Efficiency Identify repetitive manual workflows and automate them Improve systems to increase output while reducing manual effort Run weekly optimizations across: funnels automations content systems lead workflows Paid Ads Support Launch and manage basic: Facebook lead generation campaigns Instagram lead campaigns Support scaling paid acquisition once organic systems are optimized What Makes You a Strong Fit You think in systems, funnels, and automation You're execution-focused and move quickly You understand how content drives lead generation You enjoy improving workflows and removing manual work You balance: creativity performance operational efficiency You are highly organized and process-driven Requirements (Must-Have) Experience Proven hands-on experience with: GoHighLevel funnel building CRM workflows automation systems Strong ManyChat experience: Instagram automation DM workflows lead capture systems Technical & Marketing Skills Daily use of AI tools such as: ChatGPT HeyGen Experience building and managing: lead generation funnels nurture systems booking workflows Ability to efficiently batch and schedule multi-platform content Experience creating or repurposing short-form video content Familiarity with automation tools such as: Zapier Make n8n Nice to Have Experience supporting founders, coaches, or online businesses Familiarity with: paid social campaigns lead generation marketing conversion optimization Experience scaling inbound lead systems Understanding of AI workflow optimization and prompt engineering Tools & Platforms GoHighLevel (GHL) ManyChat ChatGPT HeyGen Zapier / Make / n8n CapCut / Descript Facebook & Instagram Ads CRM & funnel platforms What a Typical Day Looks Like Build and optimize lead funnels and automation workflows Repurpose content into multi-platform assets Create and schedule short-form content Improve ManyChat and Instagram DM automations Launch and monitor lead generation campaigns Optimize funnel conversions and automation performance Review lead flow, engagement, and campaign performance In short: You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth. Key Metrics for Success (KPIs) Number of qualified leads generated Funnel conversion rates Booking and opt-in conversion improvements Reduction in manual workflows Automation reliability and lead tracking accuracy Content output consistency and engagement Speed and quality of campaign execution Why This Role Stands Out High ownership across content, funnels, and automation Wor

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