Director, Demand Generation

Responsibilities

• Pipeline & Revenue Generation
• Own marketing-sourced opportunity and pipeline targets across the business. Develop and execute strategies that drive measurable pipeline growth, improve conversion rates, and increase coverage across target accounts.
• Business Development Partnership
• Operate in lockstep with Business Development leadership to drive coordinated account penetration and opportunity creation. Establish shared goals, workflows, reporting, and feedback loops to ensure marketing programs and outbound efforts reinforce one another.
• ABM & Enterprise Marketing
• Lead account-based marketing strategy across target accounts and industries. Build highly targeted programs that increase engagement, accelerate buying cycles, and create opportunities within priority accounts.
• Events & Field Marketing
• Own Replicant's event and field marketing strategy, including industry conferences, executive programs, customer events, and account-focused experiences. Ensure events contribute directly to pipeline generation and account progression.
• Team Leadership
• Lead and develop a team responsible for omnichannel marketing, account-based marketing, and events. Create clear priorities, accountability, and operating rhythms while fostering a culture of ownership, speed, and continuous improvement.
• Integrated Campaign Execution
• Partner with Brand, Product Marketing, and Content teams to bring campaigns to market that support pipeline goals. Ensure messaging, content, events, outbound, and digital programs work together as a unified go-to-market motion.
• Pipeline Performance & Optimization
• Build a data-driven demand generation engine with clear visibility into performance across channels, programs, and funnel stages. Continuously evaluate results, identify opportunities, and reallocate resources to maximize pipeline impact.
• Cross-Functional GTM Leadership
• Partner closely with Sales, Business Development, Revenue Operations, Product Marketing, and Executive Leadership to align priorities, improve execution, and ensure the organization is focused on the highest-impact growth opportunities.

Requirements

• Passion for building pipeline, creating revenue impact, and scaling enterprise go-to-market programs.
• Ability to thrive in a fast-moving environment with strong ownership, accountability, and bias toward execution.
• 7+ years of experience in Demand Generation, Revenue Marketing, Field Marketing, ABM, or related enterprise B2B marketing roles.
• Experience owning pipeline or opportunity generation targets and consistently delivering against revenue goals.
• Strong experience partnering with Sales and Business Development teams to drive account penetration and opportunity creation.
• Experience leading account-based marketing, field marketing, executive programs, and enterprise demand generation initiatives.
• Proven people management experience with a track record of building and developing high-performing teams.
• Strong analytical and operational skills with the ability to translate data into action and busine

Additional Information

At Replicant, we believe AI should work for people, starting with customer service. That's why we built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps. Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24/7. Meanwhile, our real-time conversation insights help contact center leaders coach better and improve every interaction. We're leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you're excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you'll love it here. Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you'll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels. You'll partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment - from awareness to opportunity creation and progression. You'll lead a high-performing team of three strong individual contributors (Demand Gen, ABM, and Field Marketing), setting the strategy, frameworks, and KPIs that fuel predictable, marketing-sourced pipeline growth. The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or data-driven technology company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. This role will report into the VP of Marketing.

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