Marketing Executive- Teravalis Master-planned Community

About the role

Howard Hughes is seeking a Marketing Executive to lead the strategy and execution of both corporate and community marketing for Teravalis-one of the largest and most ambitious master-planned communities in the country. This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand , while driving qualified demand, lead conversion, and absorption . The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.

Responsibilities

• Brand & Positioning
• Define and lead the brand vision, positioning, and promise for both corporate and community platforms
• Establish clear brand pillars and oversee development of a comprehensive brand book
• Position Teravalis as a premium, high-amenity, aspirational community
• Strategic Marketing Leadership
• Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
• Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
• Apply deep understanding of consumer behavior and decision-making in residential real estate
• Translate insights into strategies that improve conversion from awareness to purchase
• Demand Generation & Conversion
• Own the full marketing funnel from awareness through conversion
• Drive high-quality lead generation across digital, experiential, and partnership channels
• Implement strategies to nurture long-lead buyers and improve conversion rates
• Align marketing performance directly with sales outcomes and absorption targets
• Community Marketing & Experience
• Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
• Develop compelling narratives around vision, lifestyle, and early adopter appeal
• Ensure the customer experience aligns with the brand promise
• Builder & Realtor Engagement
• Lead a realtor engagement strategy to drive awareness and sales
• Partner with homebuilders to align marketing efforts and accelerate lot absorption
• Position Teravalis as a top-tier destination for builders and agents
• Corporate Marketing & Communications
• Align with Howard Hughes Communities corporate marketing initiatives and policies
• Elevate corporate brand through PR, communications, and thought leadership
• Build credibility and trust with partners, municipalities, and the broader market
• Agency & Partner Leadership
• Lead and manage external agencies to ensure strategic alignment and performance accountability
• Ensure agency creative and content aligns with the community's unique brand positioning.
• Drive focus on outcomes over activity
• Digital, Media & Innovation
• Oversee advanced digital marketing and media strategy, including use of AI-driven tools
• Continuously optimize marketing channels for efficiency, targeting, and engagement
• Performance & Accountability
• Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
• Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
• Drive a culture of discipline, accountability, and continuous optimization
• What Success Looks Like
• A clearly defined, differentiated Teravalis brand with strong market recognition
• Measurable improvement in qualified leads, traffic, and conversion rates
• Increased absorption pace and builder engagement
• A marketing organization that is strategic, disciplined, and performance-driven
• About You
• 12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
• Proven success in brand building, demand generation, and lead conversion
• Strong analytical mindset with ability to translate data into strategy
• Experience managing complex, long sales cycles
• Track record of leading high-performing teams and external partners
• Experience in homebuilding is a plus, but not required
• Benefits Built for You
• Competitive 401k plan
• Generous PTO policy
• Premium medical, dental, and vision coverage
• Voluntary benefits for unexpected life events
• Student l

Additional Information

Dedicated to innovative placemaking, Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Building on that foundation, we foster a culture of curiosity that empowers every employee to shape their own story within our organization.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Howard Hughes? Share your experience