Integrated Marketing Lead

Responsibilities

• Lead Aescape's storytelling and content strategy across social, lifecycle, and owned channels
• Manage Aescape's social presence, creator partnerships, and UGC programs
• Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences
• Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)
• Build and optimize customer journeys that drive onboarding, repeat bookings, and retention
• Launch lifecycle campaigns including onboarding, rebooking, seasonal, and performance-driven communications
• Own the content and creative pipelines across paid, owned, and social channels
• Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs
• Manage external creative partners, including designers, creators, and content agencies
• Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels
• Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem
• Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners
• Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities
• Support the VP of Growth in translating brand and demand strategy into executable marketing programs

Requirements

• 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles
• Proven experience owning CRM / lifecycle platforms (Braze strongly preferred)
• Experience building integrated marketing campaigns across channels
• Strong creative instincts paired with performance orientation
• Experience managing agencies, creators, or external vendors
• Track record of building scalable marketing programs in high-growth environments
• Exceptional communication and stakeholder management skills
• Comfortable owning complex initiatives from strategy → execution → optimization
• Fluent in modern lifecycle marketing and CRM platforms

Benefits

Additional Information

Aescape is a New York-based physical AI and robotics company redefining human recovery through intelligent, precision bodywork, elevating it into a consistent, outcomes-driven practice. Powered by real-time body mapping, advanced robotics, and proprietary software, Aescape delivers deeply personalized bodywork that continuously adapts to the individual. This creates a superior way for members to move with greater ease, recover more efficiently, and optimize how they feel every single day. Aescape is building a defining brand for recovery, shifting behavior from a sporadic experience into a progressive, measurable routine, unlocking compounding benefits that build lasting resilience and laying the groundwork for an entirely new category of proactive human health and performance. Aescape powers recovery across leading fitness, hospitality, and wellness environments, including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place, and is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures. Aescape is hiring an Integrated Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. This role is responsible for how Aescape shows up to consumers - how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns. This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape's brand and demand engine to life. This is a hybrid role, based out of our NYC HQ in Chelsea.

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