Senior Propositions Manager

Responsibilities

• Proposition Development
• Develop and refine customer propositions for Avis and Budget across the direct to consumer segment
• Translate customer insight and data into clear, differentiated value propositions
• Move beyond price-led thinking-focusing on: Convenience and speed
• Trust and peace of mind
• Experience and premiumisation
• Support the creation of proposition frameworks that can scale across markets
• Customer Insight & Understanding
• Work with the insight function to develop a deep understanding of customer needs, motivations and pain points
• Analyse customer behaviour, booking patterns, and drop-off points to identify opportunities for growth
• Monitor competitor propositions and market trends to ensure Avis and Budget remain differentiated and competitive
• Help embed the voice of the customer into proposition development
• Commercial Viability & Delivery
• Build commercial cases for new propositions, ensuring a clear path to revenue and profitability
• Partner with: Product and Operations teams to ensure propositions are operationally deliverable
• Revenue Management to ensure alignment with pricing and yield strategy
• Digital teams to ensure propositions are clearly communicated and convert online
• Support testing and rollout of new propositions across markets
• Testing, Optimisation & Scaling
• Design and implement test-and-learn frameworks for propositions (A/B testing, pilots, market trials)
• Measure performance and refine propositions based on: Conversion
• Revenue uplift
• Customer satisfaction
• Identify successful propositions and support scaling across multiple markets
• Cross-Functional Collaboration
• Work closely with: Campaign team to ensure propositions are translated into compelling communications
• CRM and Digital teams to ensure propositions are effectively activated across channels
• Country teams to ensure propositions are locally relevant and executable
• Our global HQ in New Jersey to ensure global consistency where needed
• Background & Experience
• Typically 8+ years' experience in marketing, commercial strategy, product marketing or proposition roles
• Experience in a direct-to-consumer environment (e.g. travel, retail, mobility, digital platforms)
• Proven ability to: Translate insight into clear, compelling customer propositions
• Deliver commercial impact (conversion, revenue growth)
• Strong analytical capability-comfortable working with data to identify opportunities
• Experience working cross-functionally across product, commercial and marketing teams
• Capabilities & Profile
• Highly customer-focused and insight-driven
• Commercially minded, with a strong understanding of what drives customer choice
• Structured thinker, able to turn complexity into simple, compelling propositions
• Collaborative and pragmatic-able to work across functions to get things delivered
• Comfortable working in a fast-paced, evolving environment
• Success Measures
• Improvement in conversion rates and revenue per booking
• Performance of new propositions (uptake, customer response)
• Contribution to direct booking growth
• Quality and scalability of proposition frameworks
• Bracknell
• Bracknell Forest
• United Kingdom

Additional Information

Senior Proposition Manager Avis Budget Group - International Location: Bracknell UK (min 3 days per week). Travel to Europe on average once per month Fluency in Spanish/ French/ Italian/ German an advantage Role Background We're looking for a commercially sharp, insight-led marketer to help define why customers should choose Avis and Budget. Reporting to the Director of Campaigns & Propositions, this role will lead the development of customer propositions for the direct-to-consumer business across Europe. You will play a central role in shaping the "why buy from us?" -translating customer needs, behavioural insight, and competitive dynamics into clear, compelling, and commercially viable propositions . This is a key role in building a new capability. You will help establish how proposition development works across the organisation-partnering closely with Product, Operations, Revenue Management, Digital and local markets to ensure propositions are not just compelling, but real and deliverable .

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