Senior Marketing Manager (12 month Contract-to-Hire)

About the role

From clever copy to bold campaigns, Melio's Marketing Team is where c

Requirements

• 8+ years experience in B2B marketing, ideally within SaaS, FinTech, or the payments sector. You bring a strong generalist toolkit with a clear understanding of how individual channel levers (Performance, Lifecycle, Content, Events) operate, allowing you to effectively partner with channel owners.
• Mindset: A self-starter with strong ownership, adaptability, and curiosity to ramp up quickly and cover a diverse range of business segments and priorities.
• Strategic Acumen: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes.
• Executional Excellence: Highly organized with a proven track record in running successful campaigns and content programs from concept to analysis.
• Cross-Functional Collaboration: Comfort with navigating a matrixed environment, fostering cross-functional collaboration, and driving clarity in ambiguity.
• Customer-Obsessed: Track record of translating customer insights into actionable strategies and campaigns that resonate with both prospective and existing users.
• Communication & Influence: Strong, proactive communicator with experience presenting to senior executives and large audiences. Able to influence internal and external stakeholders of varying levels towards desired outcomes.
• Data-driven : Confident in using data and insights to inform decisions, optimize campaigns, and communicate results.
• Tools : Familiarity with Asana, Salesforce, and analytics tools.
• Bonus points:
• Experience with people management
• Experience working with small businesses and/or accountants
• Experience with agency or external stakeholder coordination
• A day in the life and how you'll make an impact:
• This role requires strong leadership, exceptional communication and project management skills, and the ability to foster collaboration across remote teams. There is a temporary people management component. This position will be a 12-month long contract with opportunity to go perm.
• Campaign Strategy & Budget: Take ownership of the inflight marketing strategy, ensuring executional excellence while adapting the plan to shifting internal and external factors; Manage the Melio marketing budget, ensuring initiatives stay on track and on budget.
• Event Strategy: Drive event strategy, such as how and where Melio shows up in the field, collaborating closely with the in-house Events team to execute; ensure our market presence drives measurable engagement and leads.
• Measurement & Reporting: Embed testing, measurement, and optimization into all campaign activity, seeking continuous improvement and fostering a feedback loop across internal marketing channel teams, GTM, and other cross-functional stakeholders.

Benefits

Additional Information

Senior Marketing Manager (temp-to-perm) Location: Hybrid in NYC (3 day in-office requirement)

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