CRM Manager

About the role

This role sits within Tide's CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

Responsibilities

• As CRM Manager , you will:
• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Provide strategic guidance to senior CRM team members on best practices and emerging trends
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment
• Use advanced data analytics to refine segmentation and personalise member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy
• What Makes You a Great Fit
• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Iterable, Salesforce, GSuite, and Jira
• A proactive problem-solver who thrives in dynamic environments
• Our Tech Stack
• (You don't need to master all of these - but you should be excited to learn.)
• Salesforce Marketing Cloud
• Segment
• Looker
• Jira
• What You'll Get in Return
• At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.
• With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.
• In addition, you'll receive:
• 27 days of paid annual leave
• 3 paid days for volunteering or learning & development
• Extended maternity and paternity leave
• Personal L&D budget
• Additional health and dental insurance
• Mental wellbeing platform access
• Office snacks and refreshments
• WFH equipment allowance
• Flexible working arrangements
• Sabbatical leave
• Share options
• Tidean Ways of Working
• At Tide, we are Member First , Data Driven , and above all, One Team .
• We're remote-first, with flexible hours and a culture built on trust. Our offices remain open and fully equipped for collaboration whenever you want to connect in person.
• We believe great work happens when talented people are empowered to work in ways that suit them

Requirements

• We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.
• You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You're comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

Benefits

Additional Information

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India's Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

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