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B2B Marketing Lead (f/m/d)

External
Zenjob SE logoZenjob Se · Berlin, Germany
Full-timeRemote3mo ago
LeadershipMentoring
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About the role

Zenjob is an AI-powered flexible staffing platform that has efficiently connected companies and temporary workers since 2015. Companies use our platform to book ready-to-work staff in real time, while students use our app to find part-time jobs that conveniently fit around their studies. Over 40,000 students and 1,000 partner companies from logistics, retail, and hospitality in all major German cities share our belief that good work is not a coincidence. It is the result of innovative technology and genuine commitment. Good work starts here. You won't just be running campaigns - you'll be shaping & leading Zenjob's B2B marketing engine from the ground up. This is your opportunity to own the full B2B marketing lifecycle, from positioning and messaging to lead generation and account-based marketing. You'll collaborate with Sales, Product, and Brand to deliver high-impact campaigns that generate demand, convert leads, and strengthen our brand authority.

Responsibilities

  • Strategy & Leadership
  • Develop and own Zenjob's B2B marketing strategy aligned with sales and revenue goals
  • Define clear positioning and value propositions tailored to different industries and buyer personas
  • Translate strategy into compelling lead generation campaigns to increase SQLs, value per lead and average booked revenue
  • Lead a small, high-performing team and manage external agencies/freelancers as needed.
  • Own and allocate B2B marketing budget according to strategy approach
  • Demand Generation & Growth
  • Drive account-based marketing (ABM) programs targeting high-value prospects.
  • Optimize marketing funnels, tracking performance from first touch to closed deal.
  • Use data to continuously improve conversion rates, increase SQLs, value per lead and booked revenue
  • B2B Product Marketing Leadership
  • Build thought leadership through compelling content such as whitepapers, case studies, webinars, and reports.
  • Create sales enablement materials that empower the commercial team to close deals faster.

Requirements

  • 5+ years of experience in driving B2B marketing, ideally in SaaS, HR tech domain
  • German C2 language skills, fluent English
  • Proven track record in demand generation, account based marketing, and lead nurturing.
  • Strong understanding of the B2B sales cycle and buyer journey.
  • Exceptional communication and storytelling skills - you know how to make complex ideas simple and compelling.
  • Data-driven mindset with the ability to make strategic decisions based on insights.
  • Collaborative, entrepreneurial, and comfortable working in a fast-paced scale-up environment.

Benefits

Innovative mission: Together we create something new. Work in a dynamic set-up where you learn a lot and your every idea is heard.Unique team spirit : We can rely on each other blindly and celebrate all successes together as a team.Dog-lover : If you have a dog, feel free to bring it with you. We don't bite and always have a bowl of water in our range of drinksPersonal growth : Ongoing focus on your personal development (annual training budget of EUR 750, mentoring opportunities, constant career development conversations)Healthy mind in a healthy body: With us you will receive a 30 EUR Urban Sports Club grant to keep you fit. In addition, we have a small sports room in the office ourselves.Always mobile: You will receive EUR 40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing and much more.Legendary Events: Quarterly team events, winter and summer parties, budget for birthdays and anniversaries of our employeesIf this sounds good, then we'd love to find out more about you! Apply and send in your application.🎥 Watch our Office Tour video .We invite you to visit our careers page , follow our LinkedIn page and connect with us on Instagram .We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on their ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.Health insurancePaid time offRemote work optionsFlexible schedule

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