Copywriter

Responsibilities

• Narrative Execution
• Translate narrative strategy into persuasive messaging across marketing channels
• Develop campaign messaging that communicates clear value to parents and students
• Ensure consistency of narrative and tone across marketing assets
• High-Performance Copy Development
• Write compelling copy for landing pages, ads, email campaigns, and social media
• Develop strong hooks and openings designed to capture attention quickly
• Write scripts for both short-form and long-form video content
• Performance-Driven Messaging
• Collaborate with paid media, CRO, and social teams to refine messaging based on performance insights
• Iterate quickly on messaging based on testing results and audience feedback
• Continuously improve clarity, persuasion, and engagement across marketing copy
• AI-Enabled Content Development
• Use AI tools to accelerate research, ideation, and drafting
• Elevate AI-assisted outputs into polished, high-performing copy
• Help develop and refine AI-assisted narrative workflows, including experimentation with agent-based tools and automation systems that improve the speed and scale of marketing content production
• Cross-Functional Collaboration
• Partner with designers, video producers, and marketing teams to bring campaigns to life
• Support influencer and user-generated content initiatives through script and messaging development
• Work closely with the content team to execute campaign narratives across channels
• Skills & Capabilities
• Exceptional storytelling and persuasive writing ability
• Strong instinct for developing compelling hooks, angles, and narrative structures that capture attention quickly
• Understanding of marketing psychology and audience motivations
• Experience writing across digital channels including ads, landing pages, email campaigns, and video scripts
• Comfort using AI tools as part of a modern creative workflow and curiosity about how technology can improve content development and experimentation
• Ability to iterate quickly and respond to feedback and performance data
• Ideal Background
• 2-5 years of experience in marketing, copywriting, or advertising
• Experience writing for digital marketing campaigns or performance-driven environments
• Familiarity with social media and short-form video content formats
• Experience collaborating within creative or marketing teams
• Experience in education or mission-driven organizations is a plus.
• What Success Looks Like
• Produce messaging that consistently captures attention and resonates with parents
• Develop strong hooks and story-driven marketing content across multiple channels
• Translate narrative frameworks into effective campaign messaging
• Work efficiently within AI-assisted creative workflows
• Contribute to improving the tools and processes that help the team produce high-quality narrative content faster and at greater scale
• Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
• This is a part-time position (30 hours/week) with an hourly rate of $45.00 - $50.00/hour. Factors which may affect starting pay within this range may include geography/market, skills, ed

Additional Information

About Pansophic Learning Families trust us with their children's futures. Our messaging must earn that trust instantly-and consistently-across every channel. We operate a multi-state, enrollment-driven ecosystem with aggressive growth targets and seasonal performance cycles. Narrative clarity and persuasion precision directly impact cost per student (CPS) and enrollment outcomes. We are building an AI-native narrative operating system to power that growth. Position Summary The Copywriter brings our marketing narratives to life across channels. This role sits at the intersection of storytelling, persuasion, and performance marketing. The Copywriter translates narrative strategy into messaging that captures attention, builds trust with parents, and drives enrollment growth. Working closely with the Director of Content Strategy, this role develops the hooks, stories, scripts, and messaging that power our campaigns. In addition to producing high-impact marketing copy, the Copywriter helps shape next-generation content systems that combine human creativity with advanced tools such as AI-assisted drafting, agent workflows, and automation platforms. The ideal candidate is both a strong writer and a curious builder who is excited to experiment with new tools and workflows that make great narrative work faster and more effective. Why This Role Exists Families make education decisions based on trust, clarity, and belief in outcomes. The Copywriter ensures that every campaign, message, and piece of content communicates those outcomes clearly and persuasively. This role exists to transform narrative strategy into messaging that resonates with parents and motivates action.

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