Senior Manager/Associate Director, Oncology Brand Lead

Requirements

• 5+ years of progressive marketing responsibilities with pharmaceutical product(s). Oncology and Gynecology experience strongly preferred
• Broad marketing experience including launch readiness strategic and local execution planning
• Proven ability to lead and work with many areas of marketing management including strategy development, engagement programs, market research, segmentation, competitive dynamics, and issues management in a highly complex and dynamic environment.
• Thorough understanding of early commercialization and brand development process and the critical and specific needs for the necessary commercial insights and touch points.
• Strong business acumen, with the ability to synthesize and communicate data and research outputs to formulate marketing recommendations and inform strategy.
• Ability to analyze market dynamics and generate insights to develop effective brand plans and marketing strategies.
• Strong analytical skills including experience with financial models.
• Experience in sales preferred
• Understanding of the R&D process and importance of integrati

Additional Information

ジェンマブは革新的な抗体医薬の開発に注力し、患者さんの生活を改善することに力を尽くしています。 私たちは、extra[not]ordinary® な未来を共に築くことを使命とし、革新的な抗体製品の開発や人々を感動させる抗体医薬品で、がんやその他の深刻な病に苦しむ患者さんの生活を根本的に変え、治療の未来を切り拓いています。 ジェンマブは思いやりがあり、率直で、患者さんに貢献したいという強い思いを持った人たちがともに働き、科学に基づく変化をもたらします。大胆さと高潔性を持って行動し、新しい未来をつくることを目指すこと が、この使命を果たすために不可欠だと信じています。 私たちは大きな志を掲げ、楽しく、そして思いやりの心を忘れずに、日々意義のある仕事に取り組んでいます。私たちは、個々のユニークな貢献を受け入れ、それらを原動力として、患者、ケアパートナー、ご家族、そして社員のニーズを満たす革新的なソリューションを生み出し、育み、維持するグローバルな企業文化の構築に努めています。 私たちの想いに共鳴し、自分らしく活躍できそうだと感じたら、ぜひ一緒に働きましょう。 Position Summary: The Oncology Brand Lead of Genmab KK (Japan) will be work as a Brand champion and Brand leader. Primary responsibility for all marketing activities to ensure the successful launch of the new product in the solid tumor in Japan. The position is heavily involved in working with both global and local internal key cross-functional stakeholders as well as external key stakeholders to ensure timely commercial activity planning and execution excellence in achieving the best-in-class launch of the new product. Primary roles & responsibilities include, but are not limited to:- 1) Leadership of launch readiness planning and execution a) Lead end-to-end launch readiness activities by coordinating cross-functional teams (including Global, Medical, Regulatory, Market Access, Sales, Commercial Excellence, Supply Chain, QA, Finance, and partners if applicable) to ensure timely and high-quality product launch in Japan b) Establish and drive a structured launch readiness framework (e.g., governance, milestones, risk management, and decision forums), ensuring clear ownership, alignment, and accountability across functions c) Identify critical launch risks, gaps, and interdependencies early, proactively escalate issues, and mobilize relevant stakeholders to develop and execute mitigation plans d) Facilitate launch readiness reviews and progress tracking to ensure organizational preparedness across multiple dimensions 2) Development of a comprehensive market assessment and commercial strategy for the therapeutic area(s) in Japan a) Plan the commercialization process by working with global and Japanese cross-functional stakeholders to analyze relevant disease and target product profiles, competitive landscape, patient journeys, and purchasing patterns b) Develop and/or re-evaluate a commercial brand plan (marketing execution readiness/tracking plan) for the Japanese market in collaboration with key global and domestic stakeholders to accurately assess/maximize market opportunities and prepare for potential competitive threats and ensure best-in-class commercialization of products in the Japanese market. c) Conduct regular market assessments by setting primary/secondary market research objectives, gathering insights from KOLs, and obtaining and generating key insights from other appropriate sources to further test and fine-tune strategies and tactics to be implemented. d) Lead the development of KOL engagement and congress strategies to ensure product reputation and broad message penetration 3) Execution and validation of marketing tactics and field operations a) Work with TLL to support KOL engagement through marketing activities b) Develop and monitor brand KPIs (market share, accounts, new patients, etc.) to measure success and implement timely corrective actions when necessary (brand KPIs, launch tracking dashboards, etc.) c) Plan and execute in-house and co-sponsored congress events d) Determine direction and plan for materials creation and coordinate with marketing communications e) Validate strategies and tactics through data analysis via SFE/BI/CI, participation in DST meetings or field insight gathering, and incorporate/enhance them into the next planning process f) Collaborate with the training group to set goals to improve MRs' understanding of strategy and knowledge level, and support the implementation of these goals 4) Brand OPEX Management

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