Industry Marketing Campaigns Manager

About the role

We are looking for a results-driven Industry Marketing Campaigns Manager to lead demand generation efforts across our Banking & Financial Services, Technology, and Telecommunications verticals. This is a cross-functional role sitting at the intersection of marketing, sales, and industry leadership. You will design and execute integrated campaigns that drive both new logo acquisition and expansion within existing accounts. This includes generating top-of-funnel pipeline, building brand authority in target industries, and equipping our Client Partners and Account Executives with the messaging and content they need to open and advance strategic conversations. You will work closely with industry-focused sales teams, Client Partners, and the broader marketing organization - including content, demand gen, digital, events, and partner marketing - to bring campaigns to life.

Responsibilities

• Campaign strategy and execution
• Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets.
• Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff , across digital, email, events, paid media, and ABM channels.
• Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points.
• Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors.
• Leverage AI tools throughout the campaign lifecycle to accelerate development - using AI for initial brief generation, messaging drafts, content personalization at scale, A/B test variant creation, and post-campaign performance summarization.
• Cross-functional collaboration
• Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration.
• Serve as the marketing point of contact for Banking, Financial Services, Technology, and Telecom go-to-market initiatives, participating in sales planning meetings and strategic account reviews.
• Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets, including ABM plays, industry landing pages, event sponsorships, and thought leadership content.
• Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable.
• Demand generation and pipeline contribution
• Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI.
• Build and manage ABM programs targeting named accounts within strategic verticals, including Tier 1 financial institutions, major carriers, and enterprise technology companies.
• Leverage intent data, firmographic signals, and sales intelligence to identify in-market buyers and prioritize campaign targeting.
• Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting in CRM and marketing automation platforms.
• Industry insights and messaging
• Develop deep fluency in the regulatory, technology, and competitive landscape facing Banking, Financial Services, Technology, and Telecom enterprises, and translate those insights into compelling campaign narratives.
• Create and maintain industry messaging guides and competitive positioning assets for use by sales teams and Client Partners.
• Identify key industry events, analyst communities, and media channels to build NewRocket's voice and presence in each vertical.

Requirements

• Required
• 5+ years of B2B marketing experience with at least 3 years focused on industry or vertical marketing, or demand generation; specific to Banki

Benefits

Additional Information

About NewRocket NewRocket is the AI-first Elite ServiceNow Partner that helps organizations Go Beyond Workflows™. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform. As a global award-winning partner, NewRocket transforms operations through automation, innovation, and experiences that help businesses-and people-thrive. We are the largest independent ServiceNow Elite partner, purpose-built to help enterprise clients unlock the full potential of the ServiceNow AI Platform. With a team of elite builders, strategists, and delivery experts, we combine deep industry expertise, AI-first thinking, and our proprietary FlightPath.AI delivery methodology to drive measurable outcomes for the world's most complex organizations. Industry Marketing Campaigns Manager Banking & Financial Services - Technology - Telecommunications Department: Marketing Reports to: Director of Marketing Location: Remote - United States Employment type: Full-time Travel: Up to 20%

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