Brand Manager, Oncology

Benefits

Additional Information

AbbVie is seeking a Brand Manager to assist in the development of annual marketing plans, co-ordinate their successful implementation and grow the long-term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan. The Brand Manager is responsible for leading and supporting the development, translation and execution of a multichannel marketing strategy to ensure strategic and business objectives are met. NOTE: This is a 2 year, Max Term Contract opportunity. KEY DUTIES AND RESPONSIBILITIES Development and execution of strategically aligned commercial initiatives in Oncology that drive product uptake, strengthen competitive differentiation and support brand objectives. Facilitate and lead agile project teams incorporating external stakeholders Develop strategic relationships with internal and external customers to gather insights and help guide business decisions. Participate in the development of marketing objectives and brand strategies, and their aligned tactics. Drive delivery of new customer insights to enhance and build on brand innovation. Work with brand and sales teams to execute brand strategy. Work with brand and sales team to implement omnichannel strategies incorporating traditional and digital channels Coaching and modelling the AbbVie Innovation Framework. Navigate internal process to ensure all business activities comply with the relevant Acts, legal demands and ethical standards while delivering on deadlines. Achieve sales and market share annual goals. Delivering highly tailored, compelling experiences using real-time data, advanced analytics and AI to reflect customers' unique preferences and behaviours Understanding the key forces and dynamics inside and outside AbbVie that guide all decisions Understanding market access key stakeholders' economics and decision making to enable patient access Gathering, analysing and synthesizing data to generate impactful insights that drive action, deepen customer intimacy and fuel curiosity Inspiring action through compelling narratives that effectively convey value for key stakeholders, including customers, peers and leaders Realizing the full potential of our brands and portfolios using a deep understanding of the market, competition, customers, and clinical value to build a compelling brand story and provide short- and long-term strategic direction Report any adverse event within 24 hours as per AbbVie's policies and procedures. Proactively participate in AbbVie's WHS programs, adhere to policies and promote a safe work environment at all times. Adhere to AbbVie's internal codes of conduct and compliance processes. Other ad hoc duties such as administrative duties, as requested. Tertiary qualification in business or science related field Fully Conversant in Medicines Australia Code of Conduct Knowledge of Marketing fundamentals & theory, strategic brand planning processes and the role of sales teams in the marketing process Understanding of the Product life cycle management processes Digital marketing and understanding of how the PBS system works are desirable Strong stakeholder management and previous healthcare/marketing experience Experience turning market data into key insights Management of complex campaigns and managing agency relationships Multichannel exposure- print, digital, sales force Budget management Effective collaboration with sales teams, deploying brand tactics and translating strategy into action Effective collaboration with cross functional stakeholders Demonstrated excellence in execution Professional, accountable and collaborative team player Flexibility and Availability : In line with Australia's 'Right to Disconnect' legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team. AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability. We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status. Our hiring process is flexible and accessible, so if you have any specific requests or accessibility requirement, please feel comfortable to let ou

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